Webremix Articles

Brands tap into Facebook's power

Sat, 04 Feb 2012 16:18:26 GMT

Marie-Jose Lamothe learned her Facebook lesson the hard way. As the chief marketing officer for L'Oreal Canada, Ms. Lamothe understands that sampling is the cornerstone of cosmetics marketing, ...

Eva and Eduardo Are Loved Up on a Late Night Flight

Sat, 04 Feb 2012 14:44:59 GMT

Eva Longoria and boyfriend Eduardo Cruz were together to catch a Qantas flight out of LAX last night. They're frequently on the go, whether visiting her friends in Miami or his family in his native Spain. Eva headed out of town following a busy week in LA. She tweeted a picture of herself and costar Felicity Huffman on the Desperate Housewives set, as well as images from an event with First Lady Michelle Obama on Wednesday. In addition, Eva shot a new ad for L'Oreal's Preference last Saturday. Eduardo, meanwhile, is busy with a project of his own. He wrote on Twitter about focusing on electronic music.

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Rachel Weisz L'Oreal Ad: Banned in the UK!

Fri, 03 Feb 2012 19:59:57 GMT

Rachel Weisz looks unreal in her new ad for L'Oreal.

SO unreal, in fact, that Britain’s Advertising Standards Authority (ASA) believes she looks unnaturally stunning and thus, the ad has been pulled from the UK.

Photoshop enhancements in beauty and fashion images are SOP, but some UK officials have been doing their part to put an end to airbrushing in excess.

The ad for L’Oréal’s Revitalift Repair 10 “misleadingly exaggerated” the antiwrinkle cream’s performance in relation to its claims, the ASA said. Take a look:

The ASA actually did state that “the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face,” so she really is that luminous.

However, the ASA says the image was altered to make her complexion look even smoother and more even. That distinction, however vague, got it yanked.

Ads featuring Christy Turlington for Maybelline, Julia Roberts for Lancome and Taylor Swift for Covergirl have all been pulled for similar artistic liberties.

Other ads have gotten the boot for being too risque, particularly for beauty / fashion companies’ love of underage girls (i.e. Dakota Fanning for Marc Jacobs).

What do you think? Is a watchdog group keeping companies honest like this a good idea? Or just too nit-picky and heavy-handed by the government?

Rachel Weisz L’Oreal Ad Campaign Too Photoshopped

Fri, 03 Feb 2012 05:05:56 GMT

It’s one of those ageless days here: latest in Photoshop wonderland is the oh – so – lovely Rachel Weisz who is proudly representing for L’Oreal’s Revitalist Repair 10. The campaign’s photo shows a too smooth skin on Rachel’s face, with a smooth glow. Given that the visual sustains an anti – ageing cosmetic product, [...]

Rachel Weisz L’Oreal Ad Campaign Too Photoshopped

Rachel Weisz's L'Oreal Advert Is Banned In The UK For Being Misleading

Thu, 02 Feb 2012 21:15:53 GMT

A L'Oreal advert featuring Rachel Weisz has been banned in the UK.

The Hollywood actress' image was used to promote the beauty product L’Oreal Revitalift Repair 10.

But the Advertising Standards Authority has deemed that the post-production techniques were a tad-heavy handed.

Rachel Weisz L’Oreal ad banned in U.K.

Thu, 02 Feb 2012 16:11:25 GMT

There’s pretty and then there’s pretty unrealistic, according to British politicians. A L’Oreal skin cream ad featuring the actress Rachel Weisz has been banned in the U.K. for creating an image that’s too perfect to be real, according to The Huffington Post UK.

Rachel Weisz L’Oreal ad banned in U.K.

Thu, 02 Feb 2012 16:11:25 GMT

Rachel Weisz's L'oreal ad banned

Thu, 02 Feb 2012 08:43:25 GMT

A L'oreal ad featuring actress Rachel Weisz has been banned by Britain's Advertising Standards Authority (ASA), which found it "misleadingly exaggerated".

Ex-L'Oreal chief Owen-Jones asks court to shut chip stand

Thu, 02 Feb 2012 08:00:11 GMT

The former head of cosmetics giant L'Oreal, Lindsay Owen-Jones, has asked a court in France to shut down a chip stand near his apartment in the ski resort of Val...

Rachel Weisz's L'oreal ad banned

Thu, 02 Feb 2012 07:50:12 GMT

A L'oreal ad featuring actress Rachel Weisz has been banned by Britain's Advertising Standards Authority (ASA), which found it "misleadingly exaggerated".

Airbrushed Rachel Weisz Ad Banned

Wed, 01 Feb 2012 20:33:38 GMT

British regulators have banned a L’Oreal Revitalift skincare ad featuring an airbrushed close-up of Oscar-winning actress Rachel Weisz for exaggerating the product’s age-fighting effects on a woman’s complexion. The Advertising Standards Authority ruled today that a two-page ad for L’Oreal Revitalift Repair 10, which ran in September 2011,...

Weisz Without Wrinkles! Rachel’s Heavily Photo Shopped Ad Banned In Britain

Wed, 01 Feb 2012 20:00:59 GMT

By Alexis Tereszcuk - Radar Senior Reporter

If it looks too good to be true it just might be.

Rachel Weisz is the latest celebrity to have her makeup ad banned in Britain, after it was found to be “misleadingly exaggerated.”

The L’Oreal ad features the 41-year-old posing for Revitalift, which claims “It’s not a face lift” and was banned for being over-photo shopped by the watchdog group Advertising Standards Authority.

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“Although we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even. We therefore concluded that the image in the ad misleadingly exaggerated the performance of the product,” they said in a statement.

L’Oreal defended the Weisz campaign, saying: “The ad sought to represent Rachel Weisz as favorably as possible and therefore every effort had gone into ensuring the most flattering set-up. Rachel Weisz had been professionally styled and made-up and then lit and shot by a professional photographer in a studio setting. The photo was shot using a lot of light in order to make the picture more flattering and to reduce the appearance of imperfections in the ensuing image by giving the image a soft focus and lower resolution.”

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The company admitted though that the image had been retouched after shooting.

Julia Roberts’ Lancome ad was banned last year, as was Christy Turlington’s Maybelline ad for excessive airbrushing.

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The Oscar winner’s ad being banned in her home country must sting, but she so far hasn’t commented on the scandal.

Do you think Rachel looks overly photo shopped? Tell us in comments!

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Holly Madison's New Weight Loss Commercial: Your First Look Here!

UK Bans “Misleading” L’Oreal Ad Featuring Rachel Weisz

Wed, 01 Feb 2012 16:40:33 GMT

Our old friends at the Advertising Standards Authority are still at it: the UK's watchdog group recently banned L'Oreal ads featuring Rachel Weisz (one of which is pictured) for misleading consumers. More »

Post from: TheGloss

Rachel Weisz - L'oreal Advert Banned

Wed, 01 Feb 2012 15:01:22 GMT

A misleadingly exaggerated advert featuring Rachel Weisz has been banned in the UK The Advertising Standards Authority ASA ruled the 41-year-old actress complexion had been digitally changed in the image used to promote LOreal Paris Revitalift...

Rachel Weisz advert banned after L'Oreal admits to airbrushing

Wed, 01 Feb 2012 13:58:31 GMT

The Advertising Standards Authority is banning the advert, ruling that the image of Miss Weisz, pictured, ‘misleadingly exaggerated’ the performance of the product.

Rachel Weisz L'Oreal advert banned over 'airbrushing'

Wed, 01 Feb 2012 12:59:00 GMT

ASA says the anti-wrinkle cream ad "substantially changed" actress's complexion.

Rachel Weisz - Rachel Weisz L'oreal Advert Banned In The Uk For "misleadingly Exaggerated" Performance

Wed, 01 Feb 2012 12:49:18 GMT

A Rachel Weisz advert for a LOreal anti-wrinkle product has been pulled from UK television and banned by the countrys Advertising Standards Authority for misleadingly exaggerating its performance according to reports The initial complaint over the ad...

Rachel Weisz Cosmetics Ad Banned In Britain

Wed, 01 Feb 2012 12:48:49 GMT

A cosmetics commercial starring Rachel Weisz has been banned in the U.K. after officials at a watchdog group ruled the L'Oreal ad misrepresented what the product could do. Scottish politician Jo ...

Digitally enhanced Rachel Weisz L'Oreal advert banned

Wed, 01 Feb 2012 07:00:54 GMT

An advert showing actress Rachel Weisz wearing a L'Oreal Paris anti-wrinkle cream has been banned as misleading because the photograph had been digitally enhanced.

Digitally enhanced L'Oreal advert starring Rachel Weisz is banned

Wed, 01 Feb 2012 07:00:19 GMT

An advert showing British actress Rachel Weisz wearing a L'Oréal Paris anti-wrinkle cream has been banned as misleading because the photograph had been digitally enhanced.

Rachel Weisz L'Oréal Ad Banned in Britain

Wed, 01 Feb 2012 03:45:00 GMT

For a local girl, Rachel Weisz sure just got the cold shoulder in London. L'Oréal Paris became the latest cosmetics company to run afoul of the United Kingdom's Advertising...

L'Oreal Paris' Style Awards at the 2012 SAG Awards

Mon, 30 Jan 2012 19:09:34 GMT

Find out which lovely actresses won the L'Oreal Paris Style Awards for "Best Trend," "Best Tressed" and "Best Dressed" at the 2012 SAG Awards!...

Chanel, Christian Dior and L'Oreal fined for keeping prices high

Fri, 27 Jan 2012 18:07:07 GMT

A French court has fined perfume giants including Chanel, Christian Dior and L'Oreal a total of 40 million euros ($53 million) for colluding to keep prices high.

Cheryl Cole to be joined by Kerrie Anne Purtill in L'Oreal advert after teen wins starring role

Wed, 25 Jan 2012 16:53:45 GMT

Kellie Anne Purtill, from Kildaire in Ireland, won the chance to star alongside Cheryl Cole in a L’Oréal Casting Crème Gloss TV campaign.

Cheryl Cole Fronts L'Oreal's Telescopic Mascara Range

Mon, 23 Jan 2012 10:59:59 GMT

Cheryl Cole is back for another big L'Oreal campaign.

It was her bouncy locks that first saw her star in ads for Elvive in 2009.

And this time she's fluttering her lashes to promotethe beauty brand's new False Lash Telescopic mascara.

Exclusive! Behind the scenes at Cheryl Cole’s sexy new L’Oreal shoot

Sat, 21 Jan 2012 00:04:00 GMT

When Cheryl Cole’s not joking around with Simon Cowell she’s busy making waves in the world of beauty – namely launching hit campaign after hit campaign with make up maestros L’Oreal.

Cheryl Cole flaunts her fabulous lashes in new L'oreal make-up campaign

Fri, 20 Jan 2012 15:08:25 GMT

In the French brand's new False Lash Telescopic campaign, the 28-year-old is seen fluttering her eyelashes during a phoot shoot shot by Rankin.

These Stars' Beautiful Looks Took Center Stage At The Golden Globes!

Wed, 18 Jan 2012 18:23:35 GMT

Award show season is in full effect! You know what that means — gorgeous hair and drool-worthy makeup looks from your favorite stars, of course! Highlights from the Golden Globes include Emma Stone 's cool chignon and Katharine McPhee 's natural look. Hollywood's top glam squad talent shared their inspiration, how-to steps and the L’Oréal Paris and Matrix products needed to recreate these to-die-for looks — so now you can get the same glam on for your next fancy fête!

For Emma, stylist Mara Roszak aimed to complement The Help star's eggplant Lanvin gown with a similar edge and effortless style. "We stayed away from anything too romantic," says Roszak. "The rougher texture was key in achieving the goal of the style — a strong feel while remaining feminine." Meanwhile, makeup artist Lauren Andersen took a fresh-faced and youthful approach with Katharine. "This beauty look was very sweet," Andersen says. "I used the flower, Baby's Breath, as my inspiration for creating a look for Katharine that was simple and natural."

Emma's step-by-step how-to:
1. Starting with wet hair, applied Matrix Total Results Amplify Foam Volumizer ($15, matrix.com for salon locations).
2. Using your hands, rough-up dried hair to accentuate natural texture.
3. Used a 1” barrel curling iron, touch up natural wave throughout.
4. Take a dab of Matrix Total Results Curl Contouring Lotion ($15, matrix.com for salon locations) to tame any extra frizz throughout the hair — and to give it a bit more definition.
5. Pulled hair back loosely, letting the front of the hair and pieces around the face fall out naturally.
6. Twist ends of hair and pull back to create a loose, messy chignon in the back, letting the front of the hair and pieces around the face fall out.
7. Once hair was back and pinned, drop the hair into the messy bun shape, pinning and wrapping each piece individually.
8. To secure the style, use Biolage Freeze Fix Hair Spray ($15, matrix.com for salon locations).
9. This one's optional, but Emma pinned a Lanvin hair accessory for extra glam.

Katharine's step-by-step how-to:
1. To create the base for her look, Andersen started with Clé de Peau Beauté Refining Fluid Foundation (SPF 24).
2. Next, Andersen applied L’Oréal Paris Magic Smooth Soufflé Blush in Celestial ($13, drugstores) to the apples of Katharine’s cheeks for a soft, natural flush.
3. On the Smash star's eyes, Andersen swiped L’Oréal Paris Infallible Eye Shadow in Iced Latte ($8, drugstores) across the lids, blending it into the crease for a sultry, warm smoky eye.
4. With a light hand, Andersen also thinly lined the eyes with L’Oréal Paris Voluminous Smoldering Eyeliner in Brown ($9, drugstores) to deepen the look of lashes, which she coated with L’Oréal Paris Voluminous Million Lashes Mascara ($9, drugstores).
5. Her lips? Andersen used Dior Rouge Contour Lip Liner in Linen and L’Oréal Paris Infallible Gloss 8HR in Petal ($10, drugstores).
6. Finally, Andersen finished Katharine's look with a dusting of YSL Poudre Sur Mesure — a semi-loose powder in neutral to set the overall look.

Out & About

Wed, 18 Jan 2012 17:56:16 GMT

Ryan Seacrest presented the NOKIA LUMIA 900 with Microsoft’s Steve Ballmer during the company’s final Consumer Electronics Show keynote at the 2012 show in Las Vegas.

Tabatha Coffey celebrated the launch of the 4th season of her hit Bravo show Tabatha Takes Over .

Michelle Williams wore a Victoria Beckham dress and Chanel shoes to the 18th annual BAFTA Tea Party in LA.

Jennifer Love Hewitt and Melissa Rycroft stopped by the HBO Luxury Lounge, which featured products from L'Oreal Paris, New Era Cap and cashmere from Magaschoni.

Jason Wahler celebrated his 25th birthday at SBE's Hyde Lounge in West Hollywood.

Carmen Electra was styled by Lindsay Albanese with a hot white dress by SEDUCE at THE Hospitality Suite at Confidential in Beverly Hills.

Win It: An HBO Luxury Lounge Gift Bag!

Wed, 18 Jan 2012 17:43:31 GMT

Before the stars partied with "Extra" at the 2012 Golden Globes, they got an invite to be pampered at the HBO Luxury Lounge featuring L'Oreal Paris and New Era Cap -- and now you can, too! "Extra" is giving...

FRANCE - JUSTICE: Sarkozy ally charged in media spying scandal

Tue, 17 Jan 2012 18:07:31 GMT

A French judge on Tuesday charged prosecutor Philippe Courroye, a close ally of President Nicolas Sarkozy, with allegedly spying on a journalist investigating a political financing scandal linked to billionaire L'Oreal heiress Liliane Bettencourt.

Is That You Beyoncé? New Album Cover Pales In Comparison To Reality

Mon, 16 Jan 2012 21:44:24 GMT

By Debbie Emery - Radar Reporter

Beyoncé has been criticized in the past for turning her back on her African-American heritage, and pale-skinned photos from her latest album cover, which make her almost unrecognizable, are sure to add fuel to the fire.

The controversial images are being used to re-promote the 30-year-old singer's fourth album, 4, and show the new mom splayed out on a leopard-print rug dressed in a sexy crocheted body suit that shows off her surprisingly pale skin and platinum blonde hair.

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It's not the first time that the Grammy award winning singer has been accused of lightening her look.

A 2008 L'Oreal advertisement that showed her with pale skin and strawberry blonde hair was accused of being unnaturally white-washed.

PHOTOS: Jessica Simpson Vs. Beyoncé In The Battle Of The Baby Bumps

Born in Texas to an African-American father and a mixed race mother, Beyoncé appears almost Caucasian in the music video for her latest song, Countdown.

The former Destiny's Child singer gave birth, to daughter Blue Ivy earlier this month in a swanky suite at the Lennox Hill hospital that cost over $800 a night and RadarOnline.com exclusively revealed that the power couple made a six figure donation to the hospital just months before.

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Pick Of The Week: L’Oreal Elnett

Fri, 13 Jan 2012 23:08:01 GMT

In Pick Of The Week, I highlight a nifty fashion and/or beauty item that I’ve discovered in my travels. More »

Post from: TheGloss

Cheryl Cole's lips for sale - and it's for charity

Fri, 06 Jan 2012 15:45:00 GMT

Cheryl Cole has launched her first ever lipstick for L’Oreal with £1 from every sale being donated to The Cheryl Cole Foundation in aid of The Prince’s Trust.

Cheryl Cole Launches Her First Lipstick With L'Oreal

Wed, 28 Dec 2011 22:12:28 GMT

First a shoe range, now a lipstick.

Cheryl Cole is proving herself to be one talented lady.

Shortly after the launch of her shoe collection for Stylistpick, the former X Factor judge is turning her hand to beauty.

Julianna Margulies: My Son Is Scared of Santa

Sat, 24 Dec 2011 19:00:27 GMT

“I tried last year at our Christmas party and he wouldn’t get on Santa’s lap and hid behind me,” The Good Wife star, 45, told PEOPLE at the L’Oreal Paris Women of Worth Awards on Thursday in New York City.

Cheryl Cole voted as 2011's hair icon by Brit women

Sat, 24 Dec 2011 08:30:49 GMT

Despite accusations of "fakery" in the controversial L'Oreal adverts because she regularly used hair extensions, Cole's tresses are the ones most British women want to emulate.

Kate Middleton: Duchess of Cambridge and the secrets of a Chelsea blow-dry

Fri, 23 Dec 2011 08:09:46 GMT

This week, visiting a London homeless shelter with Prince William, Kate wore a daringly figure-hugging Ralph Lauren sweater dress — but all eyes were on her luxuriant chestnut locks, cascading into big, shiny, bouncy curls worthy of a L’Oreal advert.

Pakistan designer styles Kashmiri embroidery for bridal wear

Wed, 21 Dec 2011 10:38:19 GMT

By Shilpa Raina,Lahore, Dec 21 :If it is Bollywood's "Rockstar" that has brought Kashmiri hand embroidery back in fashion in India, it is Pakistan's young designer Ali Xeeshan who showcased at the ongoing Pakistan Fashion Design Council L`Oreal Paris Bridal Week how intricate thread work on bold colours and a dash of sequins can bring out the ... (more)

L'Oreal targets growth opportunity in Brazil with research and innovation investment

Wed, 21 Dec 2011 02:29:28 GMT

L'Oreal is looking to build on its presence in Brazil having signed a Memorandum of Understanding with the state and city of Rio de Janeiro to build a new Research and Innovation Center.

Fahad Hussayn steals show at Pakistan Bridal Week

Tue, 20 Dec 2011 08:50:04 GMT

Young designer Fahad Hussayn took the lion's share of compliments on the second day of the ongoing Pakistan Fashion Design Council L'Oreal Paris Bridal Week, thanks to his vision, imagination, designs

Bollywood tunes set mood at Pakistan Bridal Week

Mon, 19 Dec 2011 12:58:03 GMT

Bollywood songs such as 'Oh re piya', 'Raat ka nasha' and 'Dhage tod lao' added a sensual feel to the Pakistan Fashion Design Council L'Oreal Paris Bridal Week ramp here even as lesser experimentation with silhouettes and cuts and more bling were the highlights of the first day of the extravaganza.

Bollywood tunes set mood at Pakistan Bridal Week

Mon, 19 Dec 2011 09:00:14 GMT

East Africa: L'Oreal's East African Adventure

Mon, 19 Dec 2011 04:54:08 GMT

It is a warm December evening and more than 30 clients are waiting in line at Hair Art & Barber Salon, along Nairobi's Kimathi Street.

A cultural potpourri at Pakistan's Bridal Week

Sat, 17 Dec 2011 12:30:02 GMT

Lahore, Dec 17(IANS) It will be a date with history, exquisite workmanship and classical fashion with modern interpretations at the inaugural Pakistan Fashion Design Council L'Oreal Paris Bridal Week

FRANCE: Photographer charged in L’Oreal heiress case

Wed, 14 Dec 2011 21:40:38 GMT

Initial charges were filed Wednesday against a photographer accused of taking advantage of the frailty of France’s richest woman, cosmetics heiress Liliane Bettencourt (pictured), to the tune of approximately 1 billion euros in cash and gifts.

Photographer charged over L'Oreal heiress relationship

Wed, 14 Dec 2011 10:00:25 GMT

A French court Wednesday charged a celebrity photographer with abusing his relationship with aged L'Oreal heiress Liliane Bettencourt after he was named a beneficiary in her...

L'Oreal Subsidiary Signals Turf War in Personal Care Market

Wed, 07 Dec 2011 10:21:44 GMT

Paris listed L'Oreal has opened a subsidiary in Kenya, targeting the East African common market and part of plans to grow its marketshare in emerging countries. The Nairobi office will oversee ...

L'Oreal Subsidiary Signals Turf War in Personal Care Market

Wed, 07 Dec 2011 07:42:45 GMT

Paris listed L'Oreal has opened a subsidiary in Kenya, targeting the East African common market and part of plans to grow its marketshare in emerging countries.

France not to prosecute L'Oreal heiress over taxes: ministry

Wed, 30 Nov 2011 12:00:43 GMT

French tax authorities said Wednesday they would not pursue criminal charges against L'Oreal heiress Liliane Bettencourt over tax evasion after she paid more than 100 million...