Webremix Articles

Rachel Weisz L'Oreal Ad: Banned in the UK!

Fri, 03 Feb 2012 19:59:57 GMT

Rachel Weisz looks unreal in her new ad for L'Oreal.

SO unreal, in fact, that Britain’s Advertising Standards Authority (ASA) believes she looks unnaturally stunning and thus, the ad has been pulled from the UK.

Photoshop enhancements in beauty and fashion images are SOP, but some UK officials have been doing their part to put an end to airbrushing in excess.

The ad for L’Oréal’s Revitalift Repair 10 “misleadingly exaggerated” the antiwrinkle cream’s performance in relation to its claims, the ASA said. Take a look:

The ASA actually did state that “the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face,” so she really is that luminous.

However, the ASA says the image was altered to make her complexion look even smoother and more even. That distinction, however vague, got it yanked.

Ads featuring Christy Turlington for Maybelline, Julia Roberts for Lancome and Taylor Swift for Covergirl have all been pulled for similar artistic liberties.

Other ads have gotten the boot for being too risque, particularly for beauty / fashion companies’ love of underage girls (i.e. Dakota Fanning for Marc Jacobs).

What do you think? Is a watchdog group keeping companies honest like this a good idea? Or just too nit-picky and heavy-handed by the government?

Weisz Without Wrinkles! Rachel’s Heavily Photo Shopped Ad Banned In Britain

Wed, 01 Feb 2012 20:00:59 GMT

By Alexis Tereszcuk - Radar Senior Reporter

If it looks too good to be true it just might be.

Rachel Weisz is the latest celebrity to have her makeup ad banned in Britain, after it was found to be “misleadingly exaggerated.”

The L’Oreal ad features the 41-year-old posing for Revitalift, which claims “It’s not a face lift” and was banned for being over-photo shopped by the watchdog group Advertising Standards Authority.

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“Although we considered that the image in the ad did not misrepresent the luminosity or wrinkling of Rachel Weisz’s face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even. We therefore concluded that the image in the ad misleadingly exaggerated the performance of the product,” they said in a statement.

L’Oreal defended the Weisz campaign, saying: “The ad sought to represent Rachel Weisz as favorably as possible and therefore every effort had gone into ensuring the most flattering set-up. Rachel Weisz had been professionally styled and made-up and then lit and shot by a professional photographer in a studio setting. The photo was shot using a lot of light in order to make the picture more flattering and to reduce the appearance of imperfections in the ensuing image by giving the image a soft focus and lower resolution.”

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The company admitted though that the image had been retouched after shooting.

Julia Roberts’ Lancome ad was banned last year, as was Christy Turlington’s Maybelline ad for excessive airbrushing.

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The Oscar winner’s ad being banned in her home country must sting, but she so far hasn’t commented on the scandal.

Do you think Rachel looks overly photo shopped? Tell us in comments!

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WATCH: Maybelline Makes The Anti-Pirelli Calendar

Wed, 28 Dec 2011 19:45:06 GMT

Remember the bare, stripped-down Pirelli 2012 calendar? This is nothing like that. The beauty gurus at Maybelline have created the 2012 edition of their own...

Nurse Jamie Road Tests Mineral Makeup

Tue, 13 Dec 2011 21:08:32 GMT

Beauty expert Nurse Jamie Sherrill recently road tested three mineral makeup products, from the pricey La Bella Donna to an inexpensive Maybelline brand. Nurse Jamie recommends using mineral makeup since it can have natural ingredients. She explains, "Mineral makeup is...

Ice Cream Sandwich face unlock demo (video)

Wed, 19 Oct 2011 06:23:00 GMT

When Matias Duarte tried to unlock his Nexus Galaxy on-stage at today's Samsung event things didn't go so well. Some combination of his makeup and the lighting conspired to keep him from getting into his device, but after spending a little time with one ourselves we can confirm that it does indeed work -- and quickly. To program the feature, go into the settings and it'll train itself to recognize your mug. As it locks in a ring of circles frames your face and, hey presto, it's ready. After that you set up a backup form of identification and you're good to go.

Once it's ready we found it takes only a second or two to recognize and unlock the phone, meaning this should be even faster than swiping or punching in an unlock code. But, you still will need to do that from time to time, either when the lighting conditions are less than optimal or, apparently, when you weren't born with it and were relying a little too much on the Maybelline.

Continue reading Ice Cream Sandwich face unlock demo (video)

Ice Cream Sandwich face unlock demo (video) originally appeared on Engadget on Wed, 19 Oct 2011 02:23:00 EDT. Please see our terms for use of feeds.

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Beauty Awards: Lauren Conrad's favorite mascara

Fri, 07 Oct 2011 20:21:34 GMT

Lauren Conrad's trick for getting luxe lashes doesn't cost a fortune -- the reality star's must-have mascara is Maybelline Great Lash! "It's inexpensive, easy to find and a great product," she tells Life & Style. No wonder this creamy...

Out & About

Wed, 05 Oct 2011 16:40:50 GMT

Olivia Munn joked about not wanting to date an actor, while picking up Marc Jacobs sunglasses at the SOLSTICE Sunglass Boutique during the HBO Luxury Lounge in Beverly Hills over Emmy Weekend.

Paula Abdul bought Hanae Mori Eau de Collection Nº 4 at Nordstrom.

Jill Zarin picked up Maybelline New York makeup at Robert Verdi’s Luxe Laboratory.

Kim Kardashian loves Kiehl’s Spa 1851.

Melissa Leo wore Silpada for Creative Coalition’s antibullying Be A STAR photo shoot.

Kid Cudi told Conan O’Brien about his collaborative leather jacket with Surface to Air.

Olivia Munn to Attend Movie Premiere with Fans!

Sun, 11 Sep 2011 14:10:18 GMT

Olivia Munn attends the Rockport and Dylan’s Candy Bar Fashion Night Out Event held at Dylan’s Candy Bar on Thursday (September 8) in New York City. The 31-year-old actress attended the CVS & Maybelline New York Fashion Week Event at the Empire Hotel the next day, where she tried on some new makeup styles! Olivia recently tweeted [...]

L'Oreal, Maybelline Get a Dedicated Shop Within IPG

Sat, 13 Aug 2011 14:04:41 GMT

Nick Brien, McCann Worldgroup CEO, photographed at his office in New York on Aug.

L’Oreal Ads Featuring Julia Roberts And Christy Turlington Have Been Banned

Wed, 27 Jul 2011 16:21:57 GMT

Lancome and Maybelline (both owned by L'Oreal) came under intense scrutiny for ads featuring supermodel Christy Turlington and superstar Julia Roberts that some said went too far with the airbrushing. Both ads have been banned from future production... see the images and learn more about the controversy ahead. More »

Post from: TheGloss

Maybelline’s Top-Selling Mascara Gets a Fashionable Facelift

Wed, 27 Jul 2011 16:13:18 GMT

Yes—yet another fashion and beauty collaboration. (You know you love them!) Any beauty product that remains a bona fide fan-favorite for 40 years most certainly deserves to be fêted. Maybelline intends to do just that. To celebrate Great Lash Mascara being on shelves for four full decades, they’ve decided to partner with three amazing New [...]

Indian Social Network SMS GupShup Wants To Help Small Businesses Reach Mobile Users

Fri, 08 Jul 2011 16:00:34 GMT

SMS GupShup , a Twitter-like service in India that is primarily accessed via SMS, is launching a new service today for small businesses, BizShup. The new product allows small businesses to create mobile campaigns and send messages to the network's 45 million members on the fly. Launched in April 2007, SMS GupShup (spawned from Webaroo ), seen traction from advertisers and brands looking to connect with Indian consumers. Businesses can target users based on location and community. Advertisers on the platform include Pepsi, eBay, ICICI Lombard, Microsoft, Cadbury, Vodafone, Nokia, Ford, Puma, Maybelline, Dell, Kingfisher, Sun Microsystems and ING Financial.

Did Prince William ‘refuse’ a prenuptial agreement with Catherine?

Mon, 02 May 2011 16:28:14 GMT

UK’s The Telegraph is reporting that Prince William has “refused” to sign a prenup with his new bride, Catherine HRH the duchess of DIY Maybelline. The thing is, prenuptial agreements are not common in England and were not even recognized by British courts until a ruling just six months ago. So not only is it [...]

Daria Werbowy Gets Topless for the Madame

Thu, 21 Apr 2011 18:38:44 GMT

Now, confession, I'm not a Lancôme user. When it's time to coverup the oddly arisen sunburn marks on my bum, I'm strictly Maybelline. Having said that, if Lancôme hottie supermodel spokesgirl Daria Werbowy keeps popping up with her boobtastic popping out, well, I may just switch brands. Product loyalty is only skin deep for me. Read More ...

Vitrue Raises $17 Million For To Help Brands Manage Social Media

Thu, 17 Feb 2011 07:57:23 GMT

Vitrue , a social media marketing company, has raised $17 million in Series C financing led by Scale Venture Partners and Advent Venture Partners with existing investors General Catalyst Partners , Comcast Interactive, and Dace Ventures participating in the round. This brings Vitrue's total funding to $30 million. In conjunction with the announcement, former Facebook Vice President of Global Sales Mike Murphy has joined Vitrue as Special Advisor to the CEO. As we've written in the past , Vitrue’s SaaS platform allows brands and marketing agencies to communicate with fans and consumers across Facebook and Twitter accounts, location based services, and via mobile applications. The company's SRM (social relationship management) platform is being used by a number of high profile brands including Harley Davidson, Mentos, Dick’s Sporting Goods, Crocs, Eddie Bauer, Maybelline, Purina, McDonald’s, YouTube, Ford, AT&T, Disney and Best Buy.

Behind-the-Scenes Beauty: Backstage at Vivianne Tam

Sat, 12 Feb 2011 20:38:32 GMT

The Maybelline station backstage a Vivienne Tam.

Woe Is Pete Wentz

Fri, 11 Feb 2011 20:42:27 GMT

Ever since Ashlee Simpson filed for divorce from Pete Wentz, he's been as sad as the entire flat iron community when he turned his back on them and went totally organic. Pete has been ripping the ass of his skinny jeans apart by getting on his knees and begging Ass to not let their marriage drown in the pool created by his Emo tears. Pete wants his Asshole Simpson back....but she has already moved on. Cold Asshole is cold. So is mine actually, but for a totally different reason.

A source tells Radar that Ashlee and Pete were living completely different lives. Ashlee stayed home with their son Staten Island Baloo while Pete was out softening colons all over the world with his music. The source went on to say, "Pete has been crying a lot to her about this. He is crushed, and does not want it to be over. Ashlee is done, she loves him, but she's ready to move on. When he traveled for work, she had a lot of time to think, and in the end she just felt happier without him. They married really young and have grown apart, she just wants to focus on her child and her career."

ASHLEE SIMPSON IS A HORRIFIC MONSTER! How can she just sit there and watch the emo clown cry drops of Maybelline tar and not feel a thing?! Ashlee's heart is as icy cold as Jessica Simpson's metabolism. Ashlee is going to regret this. She will miss putting a lighter up to Pete's eyeliner pencil every morning. And she will definitely miss grabbing a tub of Crisco and a chainsaw to get Pete out of his skinny jeans every night. Who's going to entertain Ashlee by tucking his peen between his legs and dancing around like a swan before tickling her on the bed (you know that was their idea of a hot Saturday night)?! And put down your hand, Papa Joe! That question was not directed towards your side of the room!