Webremix Articles

South Africa: The Brand Activation Agency That Moves People to Brands

Fri, 27 Jan 2012 13:56:15 GMT

Biz-Community (Cape Town)-Offlimit Communications pulled off a stellar feat by once again making the Whiskey Live Festival 2011 a place to be (2-4 November, CTICC; 9-11 November, Sandton Convention Centre). With interactive demonstrations and informative speakers, Offlimit Communications represented the Coca-Cola brands, Schweppes and Valpre, in a classy but fun way and showed that there was an "art" to tasting!

Zimbabwe: Schweppes Focused On Growth, Profitability

Fri, 27 Jan 2012 13:55:10 GMT

Zimbabwe Independent (Harare)-MAZOE Orange Crush came third in last year's Superbrands selection. The owners of the brand, Schweppes Zimbabwe, have also launched the biggest Employee Share Ownership Trust of 31% of the company's total shareholding. Our senior business reporter Happiness Zengeni spoke to Schweppes Zimbabwe CEO Charles Msipa to get an insight into the operations of the company.

Schweppes hands A 4m advertising account to Wieden+Kennedy

Tue, 10 Jan 2012 11:36:18 GMT

Schweppes, the Coca-Cola-owned soft drinks and mixer brand, has handed its 4m advertising account to Wieden+Kennedy, following a split from Mother.

Schweppes Losing Australia Summer Sales in Fizz Shortage: Retail

Thu, 05 Jan 2012 22:33:21 GMT

In the midst of a summer heat wave, Australia is suffering a soft-drink shortage because of a disruption in supplies of the gas that gives soda its fizz.

Zimbabwe: Leader Comment - Schweppes Shows the Way With Employee Share Empowerment

Mon, 05 Dec 2011 07:44:52 GMT

The indigenisation and economic empowerment programme moved a gear up this week when President Mugabe officially launched the Schweppes Employee and Management Share Ownership Trust in Harare.

Schweppes' Year-to-Date Volumes Up 33 Percent

Fri, 02 Dec 2011 20:04:32 GMT

SCHWEPPES' year-to-date volumes have increased 33% against last year, according to group chairman Sternford Moyo. During a tour of the beverage company's plant in Willowvale, Moyo said ...

Schweppes' Year-to-Date Volumes Up 33 Percent

Fri, 02 Dec 2011 13:55:05 GMT

SCHWEPPES' year-to-date volumes have increased 33% against last year, according to group chairman Sternford Moyo. During a tour of the beverage company's plant in Willowvale, Moyo said Schweppes was now producing on average 13 000 cases of Mazoe orange crush a day, which translates into just above 400 000 cases a month. Last year volumes grew 68%, which Moyo said was the highest production ever.

Schweppes Records 33 Percent Volume Growth for 2011

Fri, 02 Dec 2011 13:37:02 GMT

SCHWEPPES Zimbabwe Limited has experienced phenomenal business growth a year after the company's operations were localised in a landmark empowerment deal concluded in May last year. The ...

Zimbabwe: Schweppes Records 33 Percent Volume Growth for 2011

Fri, 02 Dec 2011 10:36:30 GMT

SCHWEPPES Zimbabwe Limited has experienced phenomenal business growth a year after the company's operations were localised in a landmark empowerment deal concluded in May last year.

Schweppes to Unveil Employee Scheme

Fri, 04 Nov 2011 00:46:25 GMT

TOP beverage maker, Schweppes Zimbabwe Limited (SZL), could soon officially unveil its employee and management share ownership scheme, as government seeks to bolster its indigenisation and ...

Zimbabwe: Schweppes to Unveil Employee Scheme

Thu, 03 Nov 2011 13:49:04 GMT

TOP beverage maker, Schweppes Zimbabwe Limited (SZL), could soon officially unveil its employee and management share ownership scheme, as government seeks to bolster its indigenisation and empowerment campaign.

Emakina remporte 6 Communicator Awards

Mon, 24 Oct 2011 09:12:00 GMT

Emakina va pouvoir placer 6 nouvelles statuettes dans son palmarès des trophées internationaux! L’agence vient de remporter 6 Communicator Awards, 5 “Awards of Excellence” et un “Award of Distinction” décernés par l’Académie Internationale des Arts Visuels. Cette prestigieuse institution basée à New York a récompensé les campagnes et les productions vidéo réalisées par Emakina.

Yunomi, la plateforme communautaire d’Unilever dédiée aux femmes, reçoit l’or. L’agence reçoit 2 Gold awards pour Schweppes (“Perfect Serve” pour la video et dans la catégorie “Rebranding”). M.O.N.A, Museum Of Neverending Art reçoit également l’or pour cette oeuvre aux 50 000 contributions réalisées par les internautes lors du lancement d’Internet Explorer 9 de Microsoft, tout comme le nouveau site de Close the Gap dans la catégorie ONG. Le site mon hémophilie (Baxter) quand à lui reçoit l’argent dans la catégorie Santé. Fondés il y a 18 ans, les Communicator Awards récompensent les les meilleures idées internationales dans le domaine du marketing et de la communication. Chaque année c’est plus de 6000 campagnes qui sont passées au crible, ce qui en fait l’une des plus grandes distinctions de ce genre dans le monde. Le jury des Communicator Awards est composé de professionnels reconnus de la communication, la publicité, de la création et du marketing.

Emakina wins 6 Communicator Awards

Wed, 19 Oct 2011 09:03:00 GMT

Emakina can place six shining new awards statuettes in its international trophy display… The ‘digital native’ agency won 6 Communicator Awards, five Awards of Excellence and one Award of Distinction from the International Academy of Visual Arts. This prestigious New York based Academy honored campaigns, websites, and video productions made by Emakina with Gold for Yunomi (Unilever), Schweppes, Microsoft and NGO Close the Gap and with Silver for Baxter’s haemophilia website.

A first Gold Award was for the interactive Community Yunomi for Unilever. This site has become the largest Benelux platform for women and is still growing in popularity and traffic. Mona, the Museum of Neverending Art, a project from Emakina.FR, also struck gold. This user-generated artwork attracted over 50 000 contributions and well over 120 000 page views, demonstrating the benefits of Microsoft’s internet Explorer 9 browser. Another Gold Award was for the new website for Close the Gap, in the NGO Website category. This site combines clear messages with an attractive look and feel, balancing the delivery of serious project information with a user friendly, attractive environment. For Schweppes, Emakina received two Gold Awards, one in the category ‘video’ for the series ‘Perfect Serve’ and one in the category ‘Rebranding’. Emakina refreshed the sparkle of Schweppes in the eyes of European consumers, giving it a contemporary twist and heightening brand awareness. The website for Belgian hemophilia patients and the community surrounding them, an initiative from Baxter, received a Silver Award in the Health category. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms

Schweppes MD Upbeat About Future Economic Prospects

Mon, 25 Jul 2011 11:01:35 GMT

A year ago, Schweppes Zimbabwe Limited (SZL) was localised with the shareholding being transferred to management and employees who took 51% of the business while Delta Beverages took ...

Where is Colin Rusike?

Tue, 07 Jun 2011 04:13:06 GMT

At a recent Mazoe Sailing Club musical bash organised by the owner, Mr Emmanuel Kasaki, I bumped into two revellers, one called Janimbo and another Kudakwashe Marumani, an engineer at Schweppes.

Emakina’s Schweppes team wins CCB award

Wed, 01 Jun 2011 14:58:00 GMT

Lots of shiny happy people at the Creative Club of Belgium Awards last Friday. Emakina had to be there too, of course. And we did not go home empty handed. Together with our client Schweppes, we received a Bronze Award for the 3 “Perfect Serve” spots. The work convinced the jury of our sparkle for Schweppes. They awarded us in the category Design & Craft – Audiovisual Branding. Congratulations to our client and to Emakina’s Schweppes Team.

Emakina named Facebook® Preferred Developer Consultant

Thu, 19 May 2011 17:00:00 GMT

The agency Emakina has been selected by Facebook to join the Facebook Preferred Developer Consultant program (PDC). This program helps pair brands and organizations with the most qualified developers and resources to build advanced, brand-building Facebook Platform integrations. As a Facebook Preferred Developer Consultant, Emakina will continue to integrate the newest developments from Facebook, (functionality, applications, etc.) into the communications strategies they develop for their clients. Before naming the agency as a member of the PDC program, Facebook examined various campaigns and applications developed by Emakina and assessed their skill in integrating Facebook technology into their communication strategies. Emakina demonstrates real ambition in their social media strategies, developing solutions that integrate with Facebook, notably for Schweppes, ING, Powerade, the Route du Rhum, or for Buffalo Grill, with geolocation couponing using Facebook Deals. Brice Le Blévennec, president of the Emakina Group, said, “We anticipate the arrival of a new generation of web & mobile applications, which innovate using the social graph – the mapping of all relationships between individuals. Being chosen by Facebook as part of the PDC program is a privilege which enables our agencies to work closely with one of the most dynamic and innovative companies in the field of social business. We’ll have access to best practices and product guidance from Facebook, which we’ll use to propose the most innovative solutions in social marketing to our clients.” For more information: http://developers.facebook.com/preferreddevelopers

Emakina est choisi par Facebook® pour intégrer le programme «consultants développeurs préférés de Facebook »

Thu, 19 May 2011 16:57:00 GMT

L’agence Emakina vient d’être choisie par Facebook® pour intégrer son programme Facebook Preferred Developer Consultant (PDC). Ce programme vise à orienter les annonceurs et les organisations vers les agences possédant des compétences qualifiées et avancées pour développer et intégrer des applications Facebook pour les marques. En tant que « consultant développeur préféré de Facebook », Emakina continuera d’intégrer les nouveautés de Facebook (fonctionnalités, applications, etc..) dans les stratégies de communication qu’elle développe pour ses clients. Avant de désigner l’agence comme membre du programme PDC, Facebook a examiné les différentes campagnes et applications développées par Emakina et évalué son expertise en matière d’intégration de la technologie Facebook dans ses campagnes de communication. En effet, Emakina a mené des stratégies social média ambitieuses en développant des solutions intégrant Facebook notamment pour Schweppes, ING, Powerade,, la Route du Rhum ou encore pour Buffalo Grill avec l’opération de couponing géolocalisée Facebook Deals. Pour Manuel Diaz, président d’Emakina.FR, « Nous sommes très fiers d’avoir été choisis par Facebook pour faire partie du programme PDC. Cette nomination nous donne accès à tout le potentiel et aux meilleures pratiques des services de Facebook afin de proposer à nos clients des stratégies de communication à la pointe en matière d’innovation social marketing. C’est un grand privilège de pouvoir travailler main dans la main avec l’une des entreprises les plus dynamiques et les plus innovantes en matière de social business à l’échelle mondiale. » Plus d’informations sur : http://developers.facebook.com/preferreddevelopers

Uma Thurman Stars In Awful Print Adverts Too

Fri, 06 May 2011 03:52:28 GMT

Last week, the Internet screamed a collective ‘…The f**k is this?’ at their screens in response to Uma Thurman’s Schweppes commercial. The French promo showed Thurman as though drunk and sex-starved. It’s below as a reminder for anyone who missed it and yet won’t miss those 66 seconds of their life. Now there are two [...]

Lady Gaga’s Judas video leaks online! Watch it here

Thu, 05 May 2011 15:59:03 GMT

WATCH EARSUCKER TV HERE

Lady Gaga’s Judas video leaks online! Watch it here Earsucker

Australian Teen Arrested For Egging Justin Bieber Celeb Baby Laundry

Europe / Uma Thurman By David LaChapelle For Schweppes 2011 Oh La La Mag

Today’s Fabulous Buzz: Crazy Celeb Baby Names Fabulous Buzz … Keep Reading

Uma Thurman Loves Her Ginger Ale ["Schweppes" Commercial]

Thu, 05 May 2011 15:47:22 GMT

Who knew Uma Thurman got so hot and bothered by ginger ale? The actress has been on a bit of a career downslide of late. In March 2010, she was [...]

Sex Or Schweppes? Uma Thurman's New Ad Is Either 'Oddly Sexual' Or 'Just ... Weird'

Wed, 04 May 2011 18:59:49 GMT

Actress Uma Thurman hasn't exactly been a big box office draw lately, but her sexy new TV ad for Schweppes is bubbling up big on...

Uma Thurman's Overseas Endorsement Of Ginger Ale Is Just...Weird [Video]

Wed, 04 May 2011 01:02:00 GMT

Et 1.. et 2.. et 3 récompenses pour Emakina aux IAC

Fri, 29 Apr 2011 15:16:00 GMT

Le jury des IAC Awards vient de rendre son verdict aux Etats-Unis : Emakina Group reçoit 3 nouvelles distinctions qui récompensent le musée virtuel MONA de Microsoft, le travail de repositionement de la marque Schweppes et la campagne Powerade sur Facebook. Le projet MONA (Museum Of Neverending Art), musée virtuel collaboratif, a été couronné par un « Best Arts Interactive application » : imaginé par le tandem Design is Dead/Emakina.FR pour accompagner le lancement d’Internet Explorer 9 de Microsoft. Mona est destinée à vivre indéfiniment et constitue une grande œuvre d’art collaborative mondiale. Emakina / Agency remporte un « Outstanding Integrated ad campaign » qui récompense le travail de repositionnement qui a été effectué sur l’identité de la marque Schweppes. L’agence a revu l’identité des différentes gammes, a modernisé le logo, produit une série de films et visuels pour toute la gamme, développé du matériel POS, event, activation, on-trade, off-trade et a mis en ligne le nouveau site web de Schweppes Europe agrémenté d’une campagne sous la forme d’une vidéo virale et d’un concours d’activation utilisant largement les médias sociaux. Aujourd’hui, ce repositionnement sert de guide aux agences en charge de la communication de Schweppes en Europe. Enfin, l’application Facebook créé par Emakina.FR pour Powerade a reçu un « Outstanding Social Media campaign ». Le jeu, qui offre la possibilité aux internautes de défier leurs amis sur un terrain virtuel, a pour objectif de susciter l’intérêt de tous les passionnés de sport et de football, et de les sensibiliser aux bienfaits d’une boisson sportive comme Powerade. En moins de 6 mois, 98.000 joueurs ont été enregistrés sur l’application Facebook « Football Challenge Powerade » avec une moyenne de 400 matchs par joueur. De plus, 130.000 utilisateurs ont partagé la campagne sur leur Mur Facebook. Organisés chaque année aux Etats-Unis par la Web Marketing Association, les IAC Awards distinguent chaque année les meilleures campagnes créatives sur Internet au niveau mondial. Retrouvez le palmarès complet des IAC Awards.

Not one, not two but three awards for Emakina at the IAC

Wed, 27 Apr 2011 06:00:00 GMT

The jury of the IAC Awards has just delivered its verdict in the States. Emakina Group has received three new distinctions, for MONA, Microsoft’s virtual museum, the repositioning of the Schweppes brand and the Facebook campaign for Powerade. MONA, the Museum of Neverending Art is a collaborative virtual museum, imagined by Design is Dead/Emakina.FR for the launch of Microsoft Internet Explorer 9. At the IAC it won the prize for Best Arts Interactive application. This museum is designed to live forever and is a grand work of international collaborative art. Emakina/Agency has won the prize of Outstanding Integrated ad campaign for its repositioning of the Schweppes brand. The agency has given the different ranges a new identity, has modernized the logo, has made a series of films and visuals for the entire range, has developed POS, event, activation, on-trade, off-trade and has put the new website for Schweppes Europe online, with a viral video campaign and an activation contest that used a lot of social media. Today, this new positioning is the guide for all communication agencies with which Schweppes works in Europe. And last but not least, the Facebook application that Emakina.FR has made for Powerade, has received an Outstanding Social Media campaign award. This game offers users the opportunity to challenge their friends on a virtual field. It is designed to get the attention of sports and football fanatics and point out the benefits of a sports drink such as Powerade. In less than 6 months, 98.000 players have registered for the application, called Football Challenge Powerade. On average, each player played 400 matches. And no less than 130.000 users have shared the campaign on their Facebook wall. The IAC Awards are yearly awards organized by the American Web Marketing Association. They award the best creative Internet campaigns in the world.

Get geared up for the Royal Wedding with three top cocktail recipes

Wed, 20 Apr 2011 14:24:34 GMT

To commemorate the wedding of the decade iconic British soft drinks brand, Schweppes, has launched a selection of limited edition royal wedding bottles across its classic mixer range.

Emakina remporte 3 prix au SIA

Thu, 17 Mar 2011 10:54:00 GMT

Nous sommes très fier de vous annoncer que le jury des Summit Emerging Media Awards (SIA) a recompensé Emakina.FR du Leader Award (équivalent Argent) pour notre projet Museum of Never-ending Art dans la catégorie Experiential Marketing. MONA est un musée virtuel collaboratif réalisé par le tandem Emakina.FR / Design is Dead . Il a ouvert ses portes à l’occasion du lancement par Microsoft d’Internet Explorer 9. Destinée à vivre indéfiniment, il héberge une impressionante collection mondiale d’ œuvre d’art collaborative. Le jury du SIA a également décerné 2 prix à Emakina/Agency : le Visionary Award, plus haute distinction du concours, pour son travail de rebranding de la marque Schweppes et l’Innovator Award pour la plateforme MySite qui permet à l’annonceur de créer son propre site web au sein du site des Pages d’Or (équivalent belge des Pages Jaunes).

Emakina Group wins three awards at the SIA!

Wed, 16 Mar 2011 08:19:00 GMT

We’re very proud! The jury of the Summit Emerging Media Awards (SIA) has awarded Emakina for its rebranding of the Schweppes brand. We’ve been chosen as the 2010 Visionary Winner, the highest award of the competition. The MySite platform by Truvo and the MONA campaign for Microsoft have also received prizes. Emakina/Agency has received the Visionary Award (the equivalent of Best of Show) in the Consumer Integrated Campaign category. This award recognizes the outstanding repositioning work the agency has done for the brand identity of Schweppes. Truvo’s MySite platform has won the Innovator Award (the equivalent of Gold). MySite is a toolbox with which advertisers can develop the brand experience of their company on the site of the Yellow Pages themselves. The Museum of Never-ending Art (MONA) has won the Leader Award (equivalent of Silver) in the Experiential Marketing category. MONA is a participative virtual museum, made by the tandem Emakina.FR and Design is Dead. The museum opened its doors at the occasion of the launch of Internet Explorer 9 by Microsoft. The museum will continue to exist and will house an impressive collection of international collaborative art.