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  <channel>
    <title>Webremix Articles</title>
    <link>http://www.webremix.info/</link>
    <description>Webremix : all the web new, remixed</description>
    <dc:creator>webremix.info</dc:creator>
    <item>
      <title>Blake Lively Covers March’s ELLE and Swears She Doesn’t Sleep Around</title>
      <link>http://www.celebdirtylaundry.com/?p=46194</link>
      <description>&lt;p&gt;&lt;img height="586"
    src="http://www.celebdirtylaundry.com/wp-content/uploads/blake-lively-elle-cover_380x526.jpg" width="425" /&gt;&lt;/p&gt;


&lt;p&gt;In doing nothing to disprove my theory that she is a sexy robot from the same planet that all Victoria Secret models hail from, the beautiful &lt;strong&gt;Blake Lively&lt;/strong&gt; is featured in March&amp;rsquo;s &lt;strong&gt;Elle Magazine.&lt;/strong&gt; Wearing a tight white Victoria Beckham dress on the cover, the 24-year-old actress&amp;mdash; best known for her role as Serena on the CW&amp;rsquo;s Gossip Girl&amp;mdash; posed &amp;hellip; &lt;a href="http://www.celebdirtylaundry.com/2012/blake-lively-covers-marchs-elle-and-swears-she-doesnt-sleep-around-0201/"&gt;&lt;strong&gt;&lt;i&gt; Keep Reading &lt;/i&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Thu, 02 Feb 2012 03:32:50 GMT</pubDate>
      <guid>http://www.celebdirtylaundry.com/?p=46194</guid>
      <dc:date>2012-02-02T03:32:50Z</dc:date>
    </item>
    <item>
      <title>Kerr Makes Like a Tree at the Opera</title>
      <link>http://bauergriffinonline.com/2012/01/kerr-makes-like-a-tree-at-the.php</link>
      <description>Miranda Kerr looked like she stepped right out of a jungle (a very fashionable jungle, mind you) today when she went to the Sydney Opera House in Australia.The Victoria Secret Angel looked a bit more conservative than yesterday when...</description>
      <pubDate>Wed, 01 Feb 2012 00:00:00 GMT</pubDate>
      <guid>http://bauergriffinonline.com/2012/01/kerr-makes-like-a-tree-at-the.php</guid>
      <dc:date>2012-02-01T00:00:00Z</dc:date>
    </item>
    <item>
      <title>MAG COVER: CHANEL IMAN ON FEB ISSUE OF ‘L’OFFICIEL PARIS’</title>
      <link>http://concreteloop.com/?p=979542</link>
      <description>Chanel Iman gets tropical for the February cover of France&amp;rsquo;s L&amp;rsquo;Officiel Paris. The Victoria Secret model posed in some vibrant, summer styles inspired by Cape Town, South Africa. She also rocked some items from the Dolce &amp;amp; Gabbana&amp;rsquo;s Spring 2012 &amp;hellip; &lt;a href="http://concreteloop.com/2012/01/mag-cover-chanel-iman-on-feb-issue-of-lofficiel-paris"&gt;Continue&lt;/a&gt;</description>
      <pubDate>Mon, 23 Jan 2012 05:46:51 GMT</pubDate>
      <guid>http://concreteloop.com/?p=979542</guid>
      <dc:date>2012-01-23T05:46:51Z</dc:date>
    </item>
    <item>
      <title>MAG FEATURE: CHANEL IMAN IN JAN 2012 ISSUE OF ‘ALLURE’</title>
      <link>http://concreteloop.com/?p=961001</link>
      <description>Victoria Secret model Chanel Iman is featured in the January 2012 issue of Allure magazine. The 21-year-old posed in a variety of looks, while rocking high fashion pieces from brands like YSL, Prada, Michael Kors and Fendi. In a recent &amp;hellip; &lt;a href="http://concreteloop.com/2012/01/mag-feature-chanel-iman-in-jan-2012-issue-of-allure"&gt;Continue&lt;/a&gt;</description>
      <pubDate>Tue, 03 Jan 2012 18:19:24 GMT</pubDate>
      <guid>http://concreteloop.com/?p=961001</guid>
      <dc:date>2012-01-03T18:19:24Z</dc:date>
    </item>
    <item>
      <title>Victoria Secret's Alessandra Ambrosio pregnant with baby no. 2</title>
      <link>http://timesofindia.indiatimes.com/entertainment/hollywood/news-interviews/Victoria-Secrets-Alessandra-Ambrosio-pregnant-with-baby-no-2/articleshow/11291859.cms</link>
      <description>&lt;a
    href="http://timesofindia.indiatimes.com/entertainment/hollywood/news-interviews/Victoria-Secrets-Alessandra-Ambrosio-pregnant-with-baby-no-2/articleshow/11291859.cms"&gt;&lt;img
    align="left" src="http://timesofindia.indiatimes.com/photo/11291859.cms" /&gt;&lt;/a&gt;
Supermodel Alessandra Ambrosio has confirmed that she is expecting her second child with fiance Jamie Mazur.</description>
      <pubDate>Thu, 29 Dec 2011 09:54:11 GMT</pubDate>
      <guid>http://timesofindia.indiatimes.com/entertainment/hollywood/news-interviews/Victoria-Secrets-Alessandra-Ambrosio-pregnant-with-baby-no-2/articleshow/11291859.cms</guid>
      <dc:date>2011-12-29T09:54:11Z</dc:date>
    </item>
    <item>
      <title>Heidi Klum cuddles up to husband Seal in the snow</title>
      <link>http://www.dailymail.co.uk/tvshowbiz/article-2078763/Heidi-Klum-cuddles-husband-Seal-snow.html?ITO=1490</link>
      <description>&lt;img height="84"
  src="http://i.dailymail.co.uk/i/pix/2011/12/27/article-2078763-0F478C9600000578-189_87x84.jpg" width="87" /&gt;
&lt;br /&gt;
The 38-year-old former Victoria Secret model opted for the daring trousers as she played in the snow with her daughter Lou Sulola.</description>
      <pubDate>Tue, 27 Dec 2011 09:23:00 GMT</pubDate>
      <guid>http://www.dailymail.co.uk/tvshowbiz/article-2078763/Heidi-Klum-cuddles-husband-Seal-snow.html?ITO=1490</guid>
      <dc:date>2011-12-27T09:23:00Z</dc:date>
    </item>
    <item>
      <title>Heidi Klum slips into daring ski pants while husband Seal opts for pajama style</title>
      <link>http://www.dailymail.co.uk/tvshowbiz/article-2078763/Heidi-Klum-slips-daring-ski-pants-husband-Seal-opts-pajama-style.html?ITO=1490</link>
      <description>&lt;img height="84"
  src="http://i.dailymail.co.uk/i/pix/2011/12/26/article-2078763-0F472C4700000578-600_87x84.jpg" width="87" /&gt;
&lt;br /&gt;
The 38-year-old former Victoria Secret model opted for the daring trousers as she played in the snow with her daughter Lou Sulola.</description>
      <pubDate>Mon, 26 Dec 2011 22:12:51 GMT</pubDate>
      <guid>http://www.dailymail.co.uk/tvshowbiz/article-2078763/Heidi-Klum-slips-daring-ski-pants-husband-Seal-opts-pajama-style.html?ITO=1490</guid>
      <dc:date>2011-12-26T22:12:51Z</dc:date>
    </item>
    <item>
      <title>Did You Know VBAS</title>
      <link>http://www.topix.net/science/astronomy/2011/11/did-you-know-vbas?fromrss=1</link>
      <description>&lt;p&gt;Gazing at heavenly bodies. No we're not talking about watching the victoria secret fashion show, we are talking about a place in the Valley that allows you to enjoy the heavenly bodies of the night sky, and this place has very famous name attached to it.&lt;/p&gt;</description>
      <pubDate>Mon, 14 Nov 2011 16:31:51 GMT</pubDate>
      <guid>http://www.topix.net/science/astronomy/2011/11/did-you-know-vbas?fromrss=1</guid>
      <dc:date>2011-11-14T16:31:51Z</dc:date>
    </item>
    <item>
      <title>With Wings and Little Else: Behind Victoria’s Secret Fashion Show</title>
      <link>http://www.nytimes.com/slideshow/2011/11/10/fashion/VICTORIAS-SECRET-FASHION-.html</link>
      <description>Kanye West, Jay-Z, Nicki Minaj and Adam Levine share the catwalk with Victoria Secret&amp;rsquo;s Angels.&lt;br /&gt;

&lt;br /&gt;</description>
      <pubDate>Thu, 10 Nov 2011 22:12:01 GMT</pubDate>
      <guid>http://www.nytimes.com/slideshow/2011/11/10/fashion/VICTORIAS-SECRET-FASHION-.html</guid>
      <dc:date>2011-11-10T22:12:01Z</dc:date>
    </item>
    <item>
      <title>EVENT PICS: CELEBS GALORE AT ‘VICTORIA SECRET FASHION SHOW’</title>
      <link>http://concreteloop.com/?p=911972</link>
      <description>The taping for the 2011 Victoria&amp;rsquo;s Secret Fashion Show went down on Wednesday (November 9) at the Lexington Avenue Armory in New York City. Kanye West and Jay-Z performed on the runway as well as Young Money&amp;rsquo;s Nicki Minaj. A &amp;hellip; &lt;a href="http://concreteloop.com/2011/11/event-pics-celebs-galore-at-victoria-secret-fashion-show"&gt;Continue&lt;/a&gt;</description>
      <pubDate>Thu, 10 Nov 2011 21:24:53 GMT</pubDate>
      <guid>http://concreteloop.com/?p=911972</guid>
      <dc:date>2011-11-10T21:24:53Z</dc:date>
    </item>
    <item>
      <title>Gallery: 2011 Victoria's Secret Fashion Show</title>
      <link>http://www.canada.com/life/fashionshows/others/Gallery+2011+Victorias+Secret+Fashion+Show/5687556/story.html</link>
      <description>Models Anja Rubik, Chanel Iman, Adriana Lima and Doutzen Kroes have plenty of fun on stage in Victoria Secret lingerie with Kanye West, Jay-Z and Nicki Minaj.</description>
      <pubDate>Thu, 10 Nov 2011 16:19:37 GMT</pubDate>
      <guid>http://www.canada.com/life/fashionshows/others/Gallery+2011+Victorias+Secret+Fashion+Show/5687556/story.html</guid>
      <dc:date>2011-11-10T16:19:37Z</dc:date>
    </item>
    <item>
      <title>Miranda Kerr in hair and make-up behind the scenes at Victoria Secret Fashion show</title>
      <link>http://www.ok.co.uk/beauty/view/41962/Miranda-Kerr-in-hair-and-make-up-behind-the-scenes-at-Victoria-Secret-Fashion-show-/</link>
      <description />
      <pubDate>Thu, 10 Nov 2011 11:52:43 GMT</pubDate>
      <guid>http://www.ok.co.uk/beauty/view/41962/Miranda-Kerr-in-hair-and-make-up-behind-the-scenes-at-Victoria-Secret-Fashion-show-/</guid>
      <dc:date>2011-11-10T11:52:43Z</dc:date>
    </item>
    <item>
      <title>Miranda Kerr in hair and make-up behind the scenes at Victoria Secret Fashion show</title>
      <link>http://kampala.ok.co.uk/beauty/view/41962/Miranda-Kerr-in-hair-and-make-up-behind-the-scenes-at-Victoria-Secret-Fashion-show-/</link>
      <description>&lt;a
    href="http://kampala.ok.co.uk/beauty/view/41962/Miranda-Kerr-in-hair-and-make-up-behind-the-scenes-at-Victoria-Secret-Fashion-show-/"&gt;&lt;img src="http://images.ok.co.uk/dynamic/8/78x98/41962_1.jpg" /&gt;&lt;/a&gt;
&lt;br /&gt;
&lt;br /&gt;

WE already feel incredibly envious of the gorgeous Miranda Kerr every time she appears in front of the cameras.&lt;img
  height="1"
  src="http://uk.ok.feedsportal.com/c/33339/f/565914/s/1a0a6115/mf.gif" width="1" /&gt;</description>
      <pubDate>Thu, 10 Nov 2011 11:52:43 GMT</pubDate>
      <guid>http://kampala.ok.co.uk/beauty/view/41962/Miranda-Kerr-in-hair-and-make-up-behind-the-scenes-at-Victoria-Secret-Fashion-show-/</guid>
      <dc:date>2011-11-10T11:52:43Z</dc:date>
    </item>
    <item>
      <title>Justin Bieber “Santa Claus Is Coming To Town” Music Video Is Super Cute!!!</title>
      <link>http://www.rightcelebrity.com/?p=13852</link>
      <description>This is just too cute! I absolutely love it!! Justin Bieber just released an animated music video for his upcoming single, &amp;ldquo;Santa Claus Is Coming To Town&amp;rdquo;, which is off of his first Christmas album &amp;ldquo;Under The Mistletoe.&amp;rdquo; I am a holiday nut. Seriously, I have my Christmas music on, the house is decorated tot he nines, and I love buying gifts, especially for my little ones! It is such magical time of the year and we really get into it around here! So, naturally I am in love with this animated music video just released by Justin Bieber! Could he be any cuter?! Heck to the nah! Justin tweeted, &amp;ldquo;the album is #1 and here is the newest video Santa Claus is COmin To Town..as promised.&amp;rdquo; &amp;ndash; Check out the video at BUMPSHACK! HAVE U HEARD? I hope this isn&amp;rsquo;t true!!! Jessica Simpson &amp;ndash; Pregnant and Betrayed Gah, I hate her! LOL! Jennifer Garner is not allowed to wear maternity clothes &amp;ndash; CELEB BABY LAUNDRY! FIT FAB CELEB &amp;ndash; Dakota Fanning is too &amp;lsquo;Sexually Provocative&amp;rsquo;, Marc Jacobs ad banned in UK. Victoria Secret Angel &amp;lsquo;Adriana Lima&amp;rsquo; is ready for the holidays &amp;ndash; gorgeous PHOTOS at HOT CELEB SCANDAL. What&amp;rsquo;s [...]</description>
      <pubDate>Thu, 10 Nov 2011 02:15:12 GMT</pubDate>
      <guid>http://www.rightcelebrity.com/?p=13852</guid>
      <dc:date>2011-11-10T02:15:12Z</dc:date>
    </item>
    <item>
      <title>Miranda Kerr: 'I need to get my booty up before Victoria Secret show'</title>
      <link>http://www.digitalspy.co.uk/showbiz/news/a346741/miranda-kerr-i-need-to-get-my-booty-up-before-victoria-secret-show.html</link>
      <description>Miranda Kerr reveals that she has been exercising hard recently.&lt;img
  height="1"
  src="http://rss.feedsportal.com/c/32545/f/492401/p/1/s/40e0401/mf.gif" width="1" /&gt;
&lt;br /&gt;
&lt;br /&gt;</description>
      <pubDate>Fri, 21 Oct 2011 04:14:01 GMT</pubDate>
      <guid>http://www.digitalspy.co.uk/showbiz/news/a346741/miranda-kerr-i-need-to-get-my-booty-up-before-victoria-secret-show.html</guid>
      <dc:date>2011-10-21T04:14:01Z</dc:date>
    </item>
    <item>
      <title>Miranda Kerr Busts Out of $2.5 Million Treasure Bra (PHOTOS)</title>
      <link>http://www.celebuzz.com/2011-10-20/miranda-kerr-busts-out-of-2-5-million-treasure-bra-photos/</link>
      <description>&lt;img height="150"
  src="http://cdn04.cdnwp.celebuzz.com/wp-content/uploads/2011/10/20/Mirand-Kerr-Fantasy-Trasure-Bra-2.5-million-150x150.jpg" width="150" /&gt;
&lt;br /&gt;


Victoria Secret&amp;rsquo;s million-dollar bra tradition started in 1996 with Claudia Schiffer. And now this year, Miranda Kerr has been picked to wear the exclusive bra during the annual fashion show. In new promo photos, Miranda busts out as she models this year&amp;rsquo;s Fantasy Treasure Bra. Valued at $2.5 million, the Fantasy Treasure Bra is handset...&lt;a href="http://www.celebuzz.com/2011-10-20/miranda-kerr-busts-out-of-2-5-million-treasure-bra-photos/"&gt;Read&amp;nbsp;more&amp;raquo;&lt;/a&gt;
&lt;br /&gt;

&lt;br /&gt;</description>
      <pubDate>Thu, 20 Oct 2011 17:30:40 GMT</pubDate>
      <guid>http://www.celebuzz.com/2011-10-20/miranda-kerr-busts-out-of-2-5-million-treasure-bra-photos/</guid>
      <dc:date>2011-10-20T17:30:40Z</dc:date>
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      <title>Victoria’s Secret’s Million-Dollar Bras Through the Years (PHOTOS)</title>
      <link>http://www.celebuzz.com/2011-10-17/victoria%e2%80%99s-secret%e2%80%99s-million-dollar-bras-through-the-years-photos/</link>
      <description>&lt;img height="150"
  src="http://cdn03.cdnwp.celebuzz.com/wp-content/uploads/2011/10/14/VS-Diamond-Bras-150x150.jpg" width="150" /&gt;
&lt;br /&gt;


For Victoria Secret&amp;rsquo;s most dedicated buyer (or catalog peruser&amp;hellip;), the announcement of which VS angel will don the million-dollar bra during the annual fashion show each year is always a highly-anticipated moment. The million-dollar bra tradition started in 1996 with Claudia Schiffer, and for any current and aspiring VS angel, being chosen to wear the...&lt;a href="http://www.celebuzz.com/2011-10-17/victoria%e2%80%99s-secret%e2%80%99s-million-dollar-bras-through-the-years-photos/"&gt;Read&amp;nbsp;more&amp;raquo;&lt;/a&gt;
&lt;br /&gt;

&lt;br /&gt;</description>
      <pubDate>Mon, 17 Oct 2011 19:20:22 GMT</pubDate>
      <guid>http://www.celebuzz.com/2011-10-17/victoria%e2%80%99s-secret%e2%80%99s-million-dollar-bras-through-the-years-photos/</guid>
      <dc:date>2011-10-17T19:20:22Z</dc:date>
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      <title>Miranda Kerr’s $2,5 Million Diamonds Fantasy Bra For Victoria Secret</title>
      <link>http://stylefrizz.com/?p=31032</link>
      <description>This year, it&amp;rsquo;s Miranda Kerr who will be the wearer of the Fantasy Bra in Victoria&amp;rsquo;s Secret 2011 Fashion Show. And it really deserves its name! The soft blue bra is adorned with no less than 3,400 precious little stones of all kinds. The 18-karats white and yellow gold structure is paved with white and [...]&lt;p&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://stylefrizz.com/201110/miranda-kerrs-25-million-diamonds-fantasy-bra-for-victoria-secret/"&gt;Miranda Kerr&amp;rsquo;s $2,5 Million Diamonds Fantasy Bra For Victoria Secret&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Fri, 14 Oct 2011 22:09:09 GMT</pubDate>
      <guid>http://stylefrizz.com/?p=31032</guid>
      <dc:date>2011-10-14T22:09:09Z</dc:date>
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    <item>
      <title>Where are all your Victoria Secret curves gone? Heidi Klum reveals much slimmer figure in a daring halterneck jumpsuit</title>
      <link>http://www.dailymail.co.uk/tvshowbiz/article-2035661/Where-Victoria-Secret-curves-gone-Heidi-Klum-reveals-slimmer-figure-daring-halterneck-jumpsuit.html?ITO=1490</link>
      <description>&lt;img height="84"
  src="http://i.dailymail.co.uk/i/pix/2011/09/09/article-2035661-0DCC061D00000578-319_87x84.jpg" width="87" /&gt;
&lt;br /&gt;
She has always been known for her sexy curves, which she flaunted on the Victoria's Secret runaway for years. But Heidi Klum looked decidedly more lean today as she stepped out in a daring black halter-neck jumpsuit for the Project Runway Spring 2012 Fashion Show in New York.</description>
      <pubDate>Fri, 09 Sep 2011 20:55:54 GMT</pubDate>
      <guid>http://www.dailymail.co.uk/tvshowbiz/article-2035661/Where-Victoria-Secret-curves-gone-Heidi-Klum-reveals-slimmer-figure-daring-halterneck-jumpsuit.html?ITO=1490</guid>
      <dc:date>2011-09-09T20:55:54Z</dc:date>
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      <title>Victoria Secret Supermodel Marisa Miller Is Ryan Reynolds’s New Leading Lady!</title>
      <link>http://www.hollywoodlife.com/?p=457352</link>
      <description>Even with rumors flying in Hollywood about of a hot new romance with Sandra Bullock, Ryan Reynolds has a new woman in his life and she comes in the form of a supermodel!&lt;br /&gt;
It seems these days you &lt;a href="http://www.hollywoodlife.com/2011/05/03/maxim-hot-100-rosie-huntington-whiteley-bra-photos/"&gt;can&amp;rsquo;t be considered a supermodel&lt;/a&gt;

 unless you can be put in front of a movie camera and do more than just look pretty. Fortunately for &lt;a href="http://www.hollywoodlife.com/2011/08/02/marisa-miller-paddle-board-conan/"&gt;Victoria Secret Angel &lt;/a&gt;
and Sports Illustrated swimsuit supermodel, &lt;a href="http://www.hollywoodlife.com/2011/08/06/marisa-miller-birthday-celebrity-horoscopes/"&gt;33-year-old&lt;/a&gt;
 &lt;strong&gt;Marisa Miller&lt;/strong&gt;

, she&amp;rsquo;s the whole package and just landed her first feature role in the super natural action movie &lt;a href="http://www.hollywoodreporter.com/heat-vision/marisa-miller-joins-ryan-reynolds-227344"&gt;&lt;em&gt;R.I.P.D.&lt;/em&gt;&lt;/a&gt;
 starring &lt;a href="http://www.hollywoodlife.com/2011/08/25/sandra-bullock-ryan-reynolds-friends-lovers-advice/"&gt;&lt;strong&gt;Ryan Reynolds&lt;/strong&gt;&lt;/a&gt;
 and &lt;strong&gt;Jeff Bridges&lt;/strong&gt;
.&lt;a href="http://www.hollywoodlife.com/2011/08/25/victoria-secret-supermodel-marisa-miller-is-ryan-reynoldss-new-leading-lady/"&gt;Click here to read more&lt;/a&gt;
&lt;br /&gt;</description>
      <pubDate>Thu, 25 Aug 2011 22:45:04 GMT</pubDate>
      <guid>http://www.hollywoodlife.com/?p=457352</guid>
      <dc:date>2011-08-25T22:45:04Z</dc:date>
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      <title>Ranking the 13 Most Successful Victoria's Secret Models Turned Actresses</title>
      <link>http://www.pajiba.com/seriously_random_lists/ranking-the-13-most-successful-victorias-secret-models-turned-actresses.php</link>
      <description>The Hollywood Reporter announced yesterday that Victoria Secret's model Marissa Miller the latest to join the model-turned-actress ranks. She has already appeared in a few sitcoms (&amp;quot;How I Met Your Mother,&amp;quot; &amp;quot;Gary Unmarried&amp;quot;), but she will make her feature debut...</description>
      <pubDate>Thu, 25 Aug 2011 15:00:00 GMT</pubDate>
      <guid>http://www.pajiba.com/seriously_random_lists/ranking-the-13-most-successful-victorias-secret-models-turned-actresses.php</guid>
      <dc:date>2011-08-25T15:00:00Z</dc:date>
    </item>
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      <title>Photos:  Victoria's Secret Model Alessandra Ambrosio's Beach Bod</title>
      <link>http://abcnews.go.com/Entertainment/slideshow/alessandra-ambrosio-victorias-secret-beach-bod-3213472</link>
      <description>Victoria Secret Angel, Alessandra Ambrosio spends a sunny morning on the beach in Maui, Aug. 10, 2011.&lt;br /&gt;

&lt;br /&gt;

  
&lt;img height="0"
  src="http://segment-pixel.invitemedia.com/pixel?code=News&amp;amp;partnerID=167&amp;amp;key=segment" width="0" /&gt;
&lt;img height="0"
  src="http://pixel.quantserve.com/pixel/p-8bUhLiluj0fAw.gif?labels=pub.26118.rss.News.35321,cat.News.rss" width="0" /&gt;
&lt;img height="0"
  src="http://amch.questionmarket.com/adsc/d887846/17/909940/adscout.php" width="0" /&gt;</description>
      <pubDate>Wed, 24 Aug 2011 16:13:46 GMT</pubDate>
      <guid>http://abcnews.go.com/Entertainment/slideshow/alessandra-ambrosio-victorias-secret-beach-bod-3213472</guid>
      <dc:date>2011-08-24T16:13:46Z</dc:date>
    </item>
    <item>
      <title>Laissez les QR codes reposer en paix !</title>
      <link>http://www.brice.net/items/view/1899/laissez-les-qr-codes-reposer-en-paix</link>
      <description>&lt;div&gt;&lt;p&gt;Il ne se passe pas une semaine sans qu&amp;rsquo;on voit passer une campagne utilisant les QR code.
A l&amp;rsquo;image du concept propos&amp;eacute; par un &amp;eacute;tudiant de la Miami School pour Victoria Secret, les campagnes sont souvent malines&amp;hellip;
&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;
&amp;hellip; &amp;agrave; une exception pr&amp;egrave;s :
&amp;nbsp;
Personne n&amp;rsquo;utilise les QR codes.
Ou plut&amp;ocirc;t devrais-je nuancer mes propos.
Une fois que vous avez enlev&amp;eacute; les tickets &amp;eacute;l&amp;eacute;ctroniques, personne n&amp;rsquo;utilise les QR codes.
Donc non les gens ne s&amp;rsquo;arr&amp;ecirc;tent pas sur le bas c&amp;ocirc;t&amp;eacute; du p&amp;eacute;riph&amp;eacute;rique pour scanner un QR code, non les gens ne poursuivent pas les bus pour scanner les affiches, non les gens ne s&amp;rsquo;arr&amp;ecirc;tent pas &amp;agrave; une station de m&amp;eacute;tro pour scanner un 4&amp;times;3
Pour se faire une raison, les QR Code n&amp;rsquo;apparaissent jamais dans les &amp;eacute;tudes d&amp;rsquo;usage mobile.
La derni&amp;egrave;re que j&amp;rsquo;ai en date, le barom&amp;egrave;tre de suivi des mobiles IPSOS AFMM 2009 s&amp;rsquo;arr&amp;ecirc;tait &amp;agrave; la notori&amp;eacute;t&amp;eacute; de ces derniers (si vous avez des &amp;eacute;tudes d&amp;rsquo;usage sur les QR code en France, n&amp;rsquo;h&amp;eacute;sitez pas &amp;agrave; me contredire dans les commentaires).
&amp;nbsp;
Ce n&amp;rsquo;est pas un hasard si R/GA, l&amp;rsquo;agence qui a cr&amp;eacute;e Nike+, se permet de twitter ceci alors qu&amp;rsquo;ils viennent de lancer une campagne Mastercard dans New York&amp;nbsp;qui utilise les QR codes (cf: Le Japon est le seul pays avec un usage des QR codes r&amp;eacute;&amp;eacute;l) :
&amp;nbsp;&lt;/p&gt;

&lt;p&gt;&amp;nbsp;
Pour autant, avec le taux d&amp;rsquo;&amp;eacute;quipement de smartphone qui d&amp;eacute;passe les 30%, une couverture du r&amp;eacute;seau 3G tout &amp;agrave; fait d&amp;eacute;cente sur le territoire, nous sommes dans des bonnes conditions pour enfin pouvoir utiliser le smartphone comme pont entre le monde physique et num&amp;eacute;rique.
&amp;nbsp;
Un probl&amp;egrave;me technologique ? Non un probl&amp;egrave;me de contexte
On pourrait facilement faire le proc&amp;egrave;s de la technologie, dire que celle du QR code est d&amp;eacute;pass&amp;eacute;e.
Pour autant, aujourd&amp;rsquo;hui alors que la technologie de la reconnaissance d&amp;rsquo;images commence &amp;agrave; &amp;ecirc;tre tout &amp;agrave; fait viable (testez Google Goggles, U-Snap de JCDecaux, ou la tr&amp;egrave;s prometteuse technologie des parisiens de chez Moodstocks), nous n&amp;rsquo;assistons pas pour autant &amp;agrave; des arm&amp;eacute;es de personnes scannant des affiches dans la rue.
Une des r&amp;eacute;ponses est peut-&amp;ecirc;tre &amp;agrave; aller chercher du c&amp;ocirc;t&amp;eacute; d&amp;rsquo;une &amp;eacute;tude publi&amp;eacute;e r&amp;eacute;cemment chez Comscore&amp;nbsp;o&amp;ugrave; on apprend que 14 millions d&amp;rsquo;Am&amp;eacute;ricains (6,2% des propri&amp;eacute;taires de mobile pour la perspective) ont scann&amp;eacute; un QR Code.
On est encore au niveau des early adopteurs mais plus que l&amp;rsquo;&amp;eacute;tude d&amp;eacute;mographique qui dresse le portrait d&amp;rsquo;un scanneur geek (homme, 18-34 ans, revenu du foyer de $100 000+), c&amp;rsquo;est bien le contexte de ces scan qui est int&amp;eacute;ressant :
Seul 12,6% des QR codes ont &amp;eacute;t&amp;eacute; scann&amp;eacute; &amp;agrave; l&amp;rsquo;ext&amp;eacute;rieur ou dans les transports en commun.
Afin d&amp;rsquo;expliquer cet &amp;eacute;chec de contexte, j&amp;rsquo;aime bien utiliser l&amp;rsquo;exp&amp;eacute;rience fa&amp;icirc;tes par le Washington Post qui a consist&amp;eacute; &amp;agrave; faire jouer Joshua Bell, violoniste de talent, dans le m&amp;eacute;tro de D.C. et de d&amp;eacute;montrer que presque personnes n&amp;rsquo;y ferait attention.
Click here to view the embedded video.
&amp;nbsp;
De cet exemple (totalement emprunt&amp;eacute; &amp;agrave; nos voisins de chez Nekid), il faut se poser la question du contexte :
Quand est-ce que le service amen&amp;eacute; par les QR Code (l&amp;rsquo;information compl&amp;eacute;mentaire, le coupon, ou le goodies) se r&amp;eacute;v&amp;egrave;le pertinant ?
L&amp;agrave; encore pas de surprise chez Comscore, les moments o&amp;ugrave; les QR code sont le plus scann&amp;eacute;s sont &amp;ldquo;&amp;agrave; la maison dans un magazine ou journal&amp;rdquo; ou &amp;ldquo;dans un magasin sur un packaging&amp;rdquo;.
Pour autant, il y a quelques mois, dans une discussion avec un directeur marketing d&amp;rsquo;une grande entreprise d&amp;rsquo;&amp;eacute;l&amp;eacute;ctrom&amp;eacute;nager, il m&amp;rsquo;informa que le nombre de QR codes scann&amp;eacute;s par produit se limitait&amp;nbsp;&amp;agrave;&amp;nbsp;l&amp;rsquo;&amp;eacute;chelle de la centaine sur l&amp;rsquo;Europe !
&amp;nbsp;
Un probl&amp;egrave;me de contexte ? Un probl&amp;egrave;me d&amp;rsquo;ambition !
Le QR code est un vestige d&amp;rsquo;une pass&amp;eacute; limit&amp;eacute;.
Aujourd&amp;rsquo;hui o&amp;ugrave; les applications mobiles sont reines, il est temps d&amp;rsquo;utiliser les technologies actuelles (reconnaissance d&amp;rsquo;image), dans un ecosyst&amp;egrave;me connu (l&amp;rsquo;application&amp;nbsp;propos&amp;eacute;e par la marque) pour offrir une vrai valeur ajout&amp;eacute;e (indice: t&amp;eacute;l&amp;eacute;charger le spot TV en scannant un 4&amp;times;3 n&amp;rsquo;est pas un service de valeur ajout&amp;eacute;e) dans un contexte naturel (catalogues, magazines, magasins).
Alors laissez le pauvre QR code reposer en paix apr&amp;egrave;s 15 ans de bon et loyaux services, et inventons les services de demain.&lt;/p&gt;
            	            	&lt;img src="http://blog.emakina.com/wp-content/uploads/2011/08/victorias_secret_candice.jpeg" /&gt;
            	            	         &lt;/div&gt;</description>
      <pubDate>Fri, 19 Aug 2011 14:46:00 GMT</pubDate>
      <guid>http://www.brice.net/items/view/1899/laissez-les-qr-codes-reposer-en-paix</guid>
      <dc:date>2011-08-19T14:46:00Z</dc:date>
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      <title>Victoria Secret Model Candice Swanepoel Has a Beach Bikini Fashion Show! (PHOTOS)</title>
      <link>http://www.celebuzz.com/2011-08-12/victoria-secret-model-candice-swanepoel-has-a-beach-bikini-fashion-show-photos/</link>
      <description>&lt;img height="150"
  src="http://cdn03.cdnwp.celebuzz.com/wp-content/uploads/2011/08/12/Candice-Bikini-150x150.jpg" width="150" /&gt;
&lt;br /&gt;

 Why choose one bikini when you can wear at least three?! One of Victoria&amp;rsquo;s Secret&amp;rsquo;s sexiest angels Candice Swanepoel was seen sporting a number of different bikinis while at a photo shoot on the beach recently. From yellow, to polka dots to mixing and matching, we&amp;rsquo;re definitely coveting these adorable two-pieces! Candice&amp;rsquo;s fellow VS angel...&lt;a href="http://www.celebuzz.com/2011-08-12/victoria-secret-model-candice-swanepoel-has-a-beach-bikini-fashion-show-photos/"&gt;Read&amp;nbsp;more&amp;raquo;&lt;/a&gt;
&lt;br /&gt;
 &lt;br /&gt;</description>
      <pubDate>Fri, 12 Aug 2011 19:00:07 GMT</pubDate>
      <guid>http://www.celebuzz.com/2011-08-12/victoria-secret-model-candice-swanepoel-has-a-beach-bikini-fashion-show-photos/</guid>
      <dc:date>2011-08-12T19:00:07Z</dc:date>
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      <title>First Look! Victoria's Secret Angels Sexy New Ad Campaign</title>
      <link>http://feeds.eonline.com/~r/eonline/celebnews/~3/TLVfDuz9oPo/256540</link>
      <description>&lt;img align="left" height="66"
  src="http://images.eonline.com/resize/66/66/eol_images/Entire_Site/20101010//300.ab.Lima.111010.jpg" width="66" /&gt;
What better way to spend your Friday than watching some of Victoria Secret's sexiest models strut their stuff in their latest ad?

E! News has exclusively gotten hold of the...&lt;br /&gt;

&lt;p&gt;&lt;br /&gt;
&lt;/p&gt;
&lt;img height="1"
  src="http://feeds.feedburner.com/~r/eonline/celebnews/~4/TLVfDuz9oPo" width="1" /&gt;</description>
      <pubDate>Fri, 05 Aug 2011 22:25:00 GMT</pubDate>
      <guid>http://feeds.eonline.com/~r/eonline/celebnews/~3/TLVfDuz9oPo/256540</guid>
      <dc:date>2011-08-05T22:25:00Z</dc:date>
    </item>
    <item>
      <title>Kings Of Leon Band Wants Lead Singer Caleb Followill To Enter Rehab!</title>
      <link>http://www.hollywoodlife.com/?p=439664</link>
      <description>Hollywoodlife.com knew that the Caleb&amp;rsquo;s drinking problems were the main reason Kings of Leon canceled their tour, and now sources say his bandmates want him to enter rehab!&lt;br /&gt;
&lt;em&gt;Kings of Leon&lt;/em&gt;
 frontman &lt;strong&gt;Caleb Followill&lt;/strong&gt;
 may seem like he has it all with his world famous vocals and Victoria Secret Model wife, but there are some serious issues that accompany the life of a rock star. &lt;strong&gt;HollywoodLife.com&lt;/strong&gt;
 &lt;a href="http://www.hollywoodlife.com/2011/08/01/kings-of-leon-caleb-followill-alcoholic-rehab/"&gt;reported first&lt;/a&gt;

 that Caleb&amp;rsquo;s issues with alcohol abuse and anxiety were the reason their tour was cancelled, and now another source confirms that his bandmates are pushing him to enter rehab.&lt;a href="http://www.hollywoodlife.com/2011/08/02/kings-of-leon-caleb-followill-rehab/"&gt;Click here to read more&lt;/a&gt;
&lt;br /&gt;</description>
      <pubDate>Tue, 02 Aug 2011 22:00:02 GMT</pubDate>
      <guid>http://www.hollywoodlife.com/?p=439664</guid>
      <dc:date>2011-08-02T22:00:02Z</dc:date>
    </item>
    <item>
      <title>Marley denies fathering Hill's baby</title>
      <link>http://jam.canoe.ca/Music/2011/07/26/18472996-wenn-story.html?cid=rssentertainmentmusic</link>
      <description>Lauryn Hill's on/off boyfriend Rohan Marley has distanced himself from rumours he's the father of the singer/rapper's newborn baby amid reports he's now dating a Victoria Secret's model.</description>
      <pubDate>Tue, 26 Jul 2011 22:09:00 GMT</pubDate>
      <guid>http://jam.canoe.ca/Music/2011/07/26/18472996-wenn-story.html?cid=rssentertainmentmusic</guid>
      <dc:date>2011-07-26T22:09:00Z</dc:date>
    </item>
    <item>
      <title>Alessandra Ambrósio: Anja Wants a Pet Seal</title>
      <link>http://celebritybabies.people.com/?p=138422</link>
      <description>&amp;quot;The first animal we saw was the seal,&amp;quot; Ambr&amp;oacute;sio, 30, told PEOPLE at the Victoria Secret Supermodel Cycle for Pelotonia at SoulCycle on Wednesday. &amp;quot;She was like, 'Mommy, can you buy one for me? I want a little one for the house!&amp;quot;&lt;img
  height="1"
  src="http://stats.wordpress.com/b.gif?host=celebritybabies.people.com&amp;amp;blog=11921546&amp;amp;post=138422&amp;amp;subd=peopcelebritybaby&amp;amp;ref=&amp;amp;feed=1" width="1" /&gt;</description>
      <pubDate>Sat, 16 Jul 2011 14:00:48 GMT</pubDate>
      <guid>http://celebritybabies.people.com/?p=138422</guid>
      <dc:date>2011-07-16T14:00:48Z</dc:date>
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    <item>
      <title>Sightings: Jennifer Lopez's mike malfunction, Victoria Secret's bombshell babes</title>
      <link>http://latimesblogs.latimes.com/gossip/2011/05/jennifer-lopez-victorias-secret-brent-bolthouse.html</link>
      <description>Jennifer Lopez had a mike malfunction at KIIS FM's Wango Tango concert. Star sightings from the Ministry of Gossip include Jennifer Lopez, Matthew Morrison, Lindsay Lohan, Ryan Seacrest, Alessandra Ambrosio, Lucas Till, Ryan Phillippe and more.</description>
      <pubDate>Tue, 17 May 2011 02:22:28 GMT</pubDate>
      <guid>http://latimesblogs.latimes.com/gossip/2011/05/jennifer-lopez-victorias-secret-brent-bolthouse.html</guid>
      <dc:date>2011-05-17T02:22:28Z</dc:date>
    </item>
    <item>
      <title>Caleb Followill Marries Lily Aldridge</title>
      <link>http://www.rightcelebrity.com/?p=12367</link>
      <description>Caleb Followill Marries Lily Aldridge! Get details surrounding the Kings of Leon singer&amp;rsquo;s wedding in California this weekend with the Victoria Secrets model. Photos of the couple after the jump! Kings of Leon frontman Caleb Followill married his twenty-five year old girlfriend Lily Aldridge last Thursday at the San Ysidro Ranch in Montecito, California in a modest and quiet wedding. Exchanging loving vows, the Victoria Secret model, who became an angel in 2010, and the twenty-nine year old Followill said &amp;ldquo;I do&amp;rdquo; during the evening nuptials that took place at 5:30pm with close friends and family in attendance. The couple have been dating since Aldridge first appeared in the Kings of Leon&amp;rsquo;s video Use Somebody. Last September they officially became engaged. Now that the big day has finally taken place Followill, whose brother Nathan stood up as best man, said that &amp;ldquo;it was a perfect day.&amp;rdquo; Lily Alderidge on her first date with Caleb &amp;ndash; &amp;ldquo;Our first date was at Nobu in London at the Metropolitan Hotel. At one point during the dinner, I asked him, &amp;lsquo;Are you nervous?&amp;rsquo; He said, &amp;lsquo;Yeah.&amp;rsquo; And I was like, &amp;lsquo;Me too!&amp;rsquo;&amp;rdquo; In a low key affair, the bride and groom still looked stellar. [...]</description>
      <pubDate>Mon, 16 May 2011 01:17:07 GMT</pubDate>
      <guid>http://www.rightcelebrity.com/?p=12367</guid>
      <dc:date>2011-05-16T01:17:07Z</dc:date>
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    <item>
      <title>Victoria's Secret Models Debut What Is Sexy List</title>
      <link>http://www.celebridoodle.com/celebridoodle/2011/05/victorias-secret-models-debut-what-is-sexy-list.html</link>
      <description>The Victoria Secret models just debut there &amp;quot;What Is Sexy?&amp;quot; list. Miranda Kerr, Alessandra Ambrosio, Adriana Lima, Candice Swanepoel and Erin Heatherton were all on hand to host the big reveal of there &amp;quot;What Is Sexy?&amp;quot; list at The Beverly...</description>
      <pubDate>Fri, 13 May 2011 20:46:51 GMT</pubDate>
      <guid>http://www.celebridoodle.com/celebridoodle/2011/05/victorias-secret-models-debut-what-is-sexy-list.html</guid>
      <dc:date>2011-05-13T20:46:51Z</dc:date>
    </item>
    <item>
      <title>Miranda Kerr &amp; Other Heavenly Angels Grace The Grove With Their Presences (PHOTOS)</title>
      <link>http://www.celebuzz.com/2011-05-12/miranda-kerr-other-heavenly-angels-grace-the-grove-with-their-presences-photos/</link>
      <description>&lt;img height="150"
  src="http://cdn04.cdnwp.celebuzz.com/wp-content/uploads/2011/05/12/Miranda-Kerr-Victorias-Secret-Angels-at-the-Grove-150x150.jpg"
  title="Victoria's Secret Bombshells Kick Off The Bombshell Summer Tour" width="150" /&gt;

Nothing to get you in the mood for summer like a bunch of sexy Victoria Secret angels showing off their hot bods! Miranda Kerr, Alessandra Ambrosio and many more hit up The Grove to promote the Victoria&amp;rsquo;s Secret Bombshell Summer Tour on Thursday afternoon. On Wednesday, new mommy Miranda tweeted a photo of herself after...&lt;a href="http://www.celebuzz.com/2011-05-12/miranda-kerr-other-heavenly-angels-grace-the-grove-with-their-presences-photos/"&gt;Read&amp;nbsp;more&amp;raquo;&lt;/a&gt;</description>
      <pubDate>Thu, 12 May 2011 19:34:31 GMT</pubDate>
      <guid>http://www.celebuzz.com/2011-05-12/miranda-kerr-other-heavenly-angels-grace-the-grove-with-their-presences-photos/</guid>
      <dc:date>2011-05-12T19:34:31Z</dc:date>
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    <item>
      <title>Kourtney Kardashian is Pregnant, Victoria Secret Models Before They Were Famous and More From Around the Web</title>
      <link>http://www.luckymag.com/content/lucky/blogs/luckyrightnow/2011/11/Kourtney-Kardashian-is-Pregnant-Victoria-Secret-Models-Before-They-Were-Famous-and-More-From-Around-the-Web</link>
      <description>Former &lt;i&gt;Lucky&lt;/i&gt;
 covergirl Kourtney Kardashian announces that she and Scott Disick are expecting their second child. Here come the the empire waisted maxi dresses! (Still paired with spiked Louboutins, she is a K sister after all.)</description>
      <pubDate>Tue, 03 May 2011 12:45:00 GMT</pubDate>
      <guid>http://www.luckymag.com/content/lucky/blogs/luckyrightnow/2011/11/Kourtney-Kardashian-is-Pregnant-Victoria-Secret-Models-Before-They-Were-Famous-and-More-From-Around-the-Web</guid>
      <dc:date>2011-05-03T12:45:00Z</dc:date>
    </item>
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      <title>Heavenly Lily Aldrigde Launches Sexy Little Bride Collection in NYC (PHOTOS)</title>
      <link>http://www.celebuzz.com/2011-04-20/heavenly-lily-aldrigde-launches-sexy-little-bride-collection-in-nyc-photos/</link>
      <description>&lt;img height="150"
  src="http://cdn03.cdnwp.celebuzz.com/wp-content/uploads/2011/04/20/Lily-Aldridge-at-Sexy-Little-Bride-Launch-in-NYC-1-150x150.jpg"
  title="Lily Aldridge at Victoria's Secret Sexy Little Bride Launch" width="150" /&gt;

We wonder if it hurt when this Victoria Secret angel fell from heaven! Sexy model Lily Aldridge was spotted in the Big Apple at the launch of the newest Victoria&amp;rsquo;s Secret collection, Sexy Little Bride and we&amp;rsquo;re sure she&amp;rsquo;ll be able to put this to good use in no time: As she is set to...&lt;a href="http://www.celebuzz.com/2011-04-20/heavenly-lily-aldrigde-launches-sexy-little-bride-collection-in-nyc-photos/"&gt;Read&amp;nbsp;more&amp;raquo;&lt;/a&gt;</description>
      <pubDate>Thu, 21 Apr 2011 01:30:55 GMT</pubDate>
      <guid>http://www.celebuzz.com/2011-04-20/heavenly-lily-aldrigde-launches-sexy-little-bride-collection-in-nyc-photos/</guid>
      <dc:date>2011-04-21T01:30:55Z</dc:date>
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      <title>Candice Swanepoel: Skinny Victoria’s Secret Model [PHOTOS]</title>
      <link>http://www.celebritysmackblog.com/?p=59181</link>
      <description>&lt;br /&gt;
 Candice Swanepoel  is a Victoria&amp;rsquo;s Secret model, is she too thin?&lt;br /&gt;
 It&amp;rsquo;s no secret, Victoria&amp;rsquo; Secret models are always thin, but is Candice Swanepoel too thin?&lt;br /&gt;
 You would think no one could possibly look thin while standing next to Victoria&amp;rsquo;s Secret models Alessandra Ambrosio and Adrianna Lima, but Candice Swanepoel does. Her bony ...</description>
      <pubDate>Thu, 31 Mar 2011 14:05:12 GMT</pubDate>
      <guid>http://www.celebritysmackblog.com/?p=59181</guid>
      <dc:date>2011-03-31T14:05:12Z</dc:date>
    </item>
    <item>
      <title>Secrets girls visit Ash's hotel</title>
      <link>http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/3502245/Secrets-girls-visit-Ashs-hotel.html</link>
      <description>VICTORIA Secret beauties model swimwear in LA - at hotel were Cole partied last summer</description>
      <pubDate>Thu, 31 Mar 2011 11:30:10 GMT</pubDate>
      <guid>http://www.thesun.co.uk/sol/homepage/showbiz/bizarre/3502245/Secrets-girls-visit-Ashs-hotel.html</guid>
      <dc:date>2011-03-31T11:30:10Z</dc:date>
    </item>
    <item>
      <title>Augmented Reality: Just take a look around you...</title>
      <link>http://www.telco2.net/blog/2011/03/augmented_reality_just_take_a.html</link>
      <description>&lt;p&gt;&lt;br /&gt;&lt;br /&gt;
&lt;em&gt;This is a guest post by Telco 2.0 associate, Christine Perey, Spime Wrangler, PEREY Research &amp;amp; Consulting.  Christine will be presenting an introductory session to Augmented Reality (AR) at our &lt;a
      href="http://www.mobileapps2.net/Americas_April2011/agenda.php"&gt;Mobile Apps 2.0 session in Palo Alto&lt;/a&gt; on April 6th.  She will also be facilitating a longer AR session at our &lt;a href="http://www.mobileapps2.net/EMEA_May2011/agenda.php"&gt;London Mobile Apps 2.0 event on May 12th&lt;/a&gt; where AR business models and strategies will be explored in detail.&lt;/em&gt;&lt;/p&gt;


&lt;p&gt;Tom is standing on the curb in front of the Neiman Marcus that's located in Stanford Shopping Center, Palo Alto holding his iPhone4. He's just bought a beautiful carafe as a wedding present for his cousin and he wants to ship it to her.  He knows that there's a post office nearby so he is searching for it using Google maps.  &lt;/p&gt;


&lt;p&gt;He finds that the nearest Post Office is well within walking distance so leaves his car in the parking lot. Tom begins walking toward his destination when he detects an alert from his device. There's a Palo Alto History layer that is proposing to show him some historical landmarks he'll pass on his way to the Post Office. &lt;/p&gt;


&lt;p&gt;He holds up his device using the &amp;quot;reality&amp;quot; view as he follows the sidewalk. On the right he learns that the parking lot is on land that was once Leland Stanford's vineyards. On the screen the parking lot is hidden from view with photos from the historical society, showing people working the vineyards. A small icon over the right hand corner of a photo shows that there is a coupon for 10% discount on locally produced wine in a nearby retail store. Maybe that would make a nice addition to the package he's shipping to the newlyweds? &lt;/p&gt;



&lt;p&gt;Turning his device 90 degrees to the left he learns that the Stanford shopping center was once the home to the very first &lt;a href="http://en.wikipedia.org/wiki/Victoria%27s_Secret"&gt;Victoria's Secret&lt;/a&gt; store, opened by Roy Raymond in 1977, and the first mini Apple Retail Store [1.]. Tom stops and repositions his phone to waist level to flip through some of the items in the Victoria Secret on-line catalog and, he accepts the invitation to download the new Victoria Secrets virtual mirror AR application to his iPhone. Maybe he will surprise his finance by asking her to virtually model some of the latest products tonight.  &lt;/p&gt;


&lt;p&gt;In the last 5 minutes Tom's appreciation of his immediate surroundings has deepened and in the next 5 minutes his wallet will probably be lighter as a result of his having had Augmented Reality services on his iPhone. The seamlessness with which information about the present, the past and, possibly the future, are integrated with the real world reduced Tom's distraction (if he had to change applications or search for unique items) and increased the opportunities available to retailers to offer Tom complementary purchases.   &lt;/p&gt;


&lt;p&gt;Augmented Reality technology in smartphones is emerging as a convenient way to blend existing digital information within the physical world surrounding us. The opportunities to genuinely improve quality of life for subscribers extend far beyond games and commercial information. AR will be used to help people combine their physical world with finding that for which they are searching, discovering what they didn't know they were missing and performing routine or unusual tasks more efficiently than with digital or paper aids. While the opportunities are limitless, the barriers are not insignificant. &lt;/p&gt;


&lt;p&gt;Is the technology ready for prime time? The correct answer is that it depends. There are hundreds of use cases for AR. Today's devices and networks are perfect for some imprecise yet still helpful or imaginative uses such as learning what it was like to live or work in an area we are standing in front of or passing through. Ready for AR-assisted surgery? In some settings this is being done but it's not using the same sensors we have in our pockets in our cell phones.  &lt;/p&gt;


&lt;p&gt;Even when sensors are good enough and data is available, one of the barriers we are facing to AR adoption is simply making users aware that there is an augmentation they might want to see or hear in their vicinity. Content is not evenly distributed over the world. Indoor vs. outdoor content remains a challenge. AR providers are exploring different symbols and strategies for helping users discover new experiences in their real world and we can learn some lessons from the successes and failures of QR codes. &lt;/p&gt;


&lt;p&gt;For providers of popular digital data there are ample &amp;quot;anchors&amp;quot; or triggers in the real world with which to bring up new experiences. The question that has yet to be solved for content providers is how to publish with AR once and reach their greatest audiences? The answer to this challenge lies in having support for AR viewing in many applications, and making sure that these existing or new applications &amp;quot;talk&amp;quot; using a common and flexile language to the cloud-based data sets. Once again, one of the important keys to technological and commercial success lies in open APIs and I'm confident that these will emerge in the near future.&lt;/p&gt;


&lt;p&gt;When AR is open and interoperable, this ecosystem will flourish and everyone will benefit. To help the attendees of the Mobile Apps 2.0 event witness some of the diversity possible with mobile AR, I've helped to organize a special mobile AR showcase featuring leading AR platforms. Hope to see you there!&lt;/p&gt;


&lt;p&gt;[1] Information source: Wikipedia&lt;br /&gt;
&lt;/p&gt;
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      <pubDate>Mon, 28 Mar 2011 11:04:32 GMT</pubDate>
      <guid>http://www.telco2.net/blog/2011/03/augmented_reality_just_take_a.html</guid>
      <dc:date>2011-03-28T11:04:32Z</dc:date>
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